John Findlay

How to Educate Consumers and Sell More Stuff

This year I needed to buy a new grill, so I scoured reviews and compared features online in an attempt to avoid making the mistake I made last time. Four years ago I stupidly bought a cheap grill thinking I’d save a few shekels. ...

4 Gamification Ideas That Improve Your Customer Experience

As marketers, we often think of a good customer experience as one that meets our customer’s expectations. But is that actually the case? Customer expectations for brand experiences are growing at a lightning pace — and those expectations are based on their best experiences, not...

7 Marketing Goals Worth Pursuing With a Gamified Promotion

Gamified promotions are typically associated with engagement: increasing time spent with brand messaging, driving website traffic, creating positive experiences etc. But did you know there is a whole host of other marketing goals you can achieve with a gamified promotion? Goals that have a direct...

Are You Wasting Your Marketing Budget On TV Ads?

A recent study by YouGov found that over 61 percent of people dislike advertising. I know, big surprise right? But what is surprising is that likable, funny ads often aren’t effective. A study by Advertising Benchmark Index found that ad likability doesn’t correlate to...

Are You Making These Common Mistakes When Planning A Digital Promo?

We’ve all been there. We’ve spent hours, weeks, and months planning and organizing a digital promotion just to see the results fall flat. Digital promotions can be hugely successful when done right. But they’re also pretty easy to get wrong. If you’re not getting...

Why You’re Failing at Big Data (and what to do about it)

Despite the fact that 86 percent of consumers want more control over the data companies collect about them, a study by Aimia Institute found that consumers are prepared to share their personal data with brands. They just want something in return. 80 percent said they...

The Secret to Personalization: How to Be Relevant not Creepy

As a salesperson, how do you cultivate a sale? Do you chase after consumers saying “I saw you looking at this from across the store, did you want to buy it?” Or do you ask them questions and give them advice? It seems obvious,...

Brand Lessons from Pokémon GO: Separating Hype from Helpful

You’re probably thinking, oh great, another article about Pokémon GO. The augmented reality game has exploded onto the scene and just about everyone is talking about how it’s going to be revolutionary for businesses. But what’s hype and what’s actually helpful? HYPE: Augmented Reality is…

How to Use Gamification to Change Consumer Behavior

If you’ve read anything about gamification recently, you’ve probably come across this definition: Gamification is the application of game elements and mechanics in non-game based contexts. It’s in every single article I’ve seen on gamification, and it sucks. Sure, on the most basic level that…

9 Strategies for Promoting Your Promotion

Imagine you’ve built a great, engaging digital promotion. It’s awesome, the best thing ever. But no one’s playing it. Why? Because you forgot an important step in the process: promoting your promotion. Promotions are like events -- in order for them to be successful...

6 Questions To Help You Decide How Long to Run Your Promotion

It’s tricky to figure out how long your digital promotion should be in market -- and truth be told there isn’t a lot of concrete advice out there. The problem is there’s no simple answer, no one size fits all golden promotion length. The...

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