John Findlay
John is a founding partner of the digital engagement agency, Launchfire (est. 1999). In his too-many years in the business he's developed gamified digital engagement strategies & promotions for a mighty impressive list of leading marketers.
This year I needed to buy a new grill, so I scoured reviews and compared features online in an attempt to avoid making the...
As marketers, we often think of a good customer experience as one that meets our customer’s expectations. But is that actually the case? Customer expectations...
Gamified promotions are typically associated with engagement: increasing time spent with brand messaging, driving website traffic, creating positive experiences etc. But did you know there...
A recent study by YouGov found that over 61 percent of people dislike advertising. I know, big surprise right? But what is surprising is that...
We’ve all been there. We’ve spent hours, weeks, and months planning and organizing a digital promotion just to see the results fall flat. Digital promotions...
Despite the fact that 86 percent of consumers want more control over the data companies collect about them, a study by Aimia Institute found...
As a salesperson, how do you cultivate a sale? Do you chase after consumers saying “I saw you looking at this from across the...
You’re probably thinking, oh great, another article about Pokémon GO. The augmented reality game has exploded onto the scene and just about everyone is talking...
If you’ve read anything about gamification recently, you’ve probably come across this definition: Gamification is the application of game elements and mechanics in non-game based...
Imagine you’ve built a great, engaging digital promotion. It’s awesome, the best thing ever. But no one’s playing it. Why? Because you forgot...
It’s tricky to figure out how long your digital promotion should be in market -- and truth be told there isn’t a lot of...