Author Archive | Joe Chernov

Social Business Q&A: 10 Questions with Augie Ray

Blog post by on April 4, 2012

One of life’s unspoken disappointments is this: Rarely do we know the extent of the difference we make in one another’s lives. We stumble across an article, catch the tail end of a conversation, receive a kind …

The State of Social Marketing

Blog post by on March 19, 2012

At last week’s South by Southwest Interactive festival in Austin Texas, I participated in a panel discussion on The State of Social Marketing. The session was moderated by The Next Web editor Brad McCarty, and included Becky …

How to Balance the Content Marketing Equation

Blog post by on February 17, 2012

You know the feeling: Just when you think you have something (almost) all figured out, someone goes and blows up your self-image. As the person responsible for Eloqua’s content marketing efforts, that’s how I felt when reading …

8 “Rules” for Social Advertising

Blog post by on August 23, 2011

Following is arguably the central-most chapter of the guide. It’s the 8 “rules” for social advertising: Find Your Audience: Assuming you know which social networks your prospects prefer is a reliable way to mis-allocate your advertising budget. …