John Nash

Marketing in 2020 and Beyond: How to Close the CX Gap

The start of a new year (and a new decade) is a natural time to reflect on what happened the year before and plan for what’s to come moving forward. As marketers, we should ask ourselves how we can narrow the gap between customer...

How Personalization Improves the Healthcare Experience

With the incredible amount of changes in the healthcare system, the search continues for the best ways to improve outcomes while reducing costs. One of the keys is for healthcare payers and providers to rethink how they engage with consumers, in ways...

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