John Nash
John Nash
John Nash has spent his career helping businesses grow revenue through the application of advanced technologies, analytics, and business model innovations. As Chief Marketing and Strategy Officer at Redpoint Global, John is responsible for developing new markets, launch new solutions, building brand awareness, generating pipeline growth, and advancing thought leadership.
How to Satisfy Customer Expectations for a Personalized, Omnichannel Customer Experience
A recent Marketoonist cartoon hits on the secret to delivering a personalized customer experience (CX). A little girl on Santa’s lap asks, “with iOS...
Delight Travelers with Personalized, Omnichannel Experiences
For many vacationers, the ideal destination is anywhere that offers an opportunity to “get away from it all,” code for escaping the daily drumbeat...
Data Lake vs. a Robust, Dynamic CDP in Differentiating on CX
There is an expectation from consumers today that the brands they conduct business with know who they are. Whether interacting online, in-store, via a...
The Importance of Data Quality and How to Achieve It
While every organization recognizes the value of business data, there is still a lot of uncertainty and confusion about how to unlock its value...
How Retailers Can Drive Loyalty in the Online Return Era
According to the new Retail CFO Outlook survey from accounting firm BDO, 46% of retailers are accelerating digital transformation plans in response to the...
Why Creating a Personalized Customer Experience Will Impact the Future of the Retail, Healthcare and Banking Industries in 2021
A pressing need for brands to deliver a personalized customer experience (CX) has been evident for years. In consumer research we recently conducted with...
The Great Divide in Digital Transformation: Personalized CX
In February, Redpoint Global partnered with Dynata to survey more than 1,000 U.S. consumers about their experiences with healthcare organizations which, to no one’s...
How to manage a healthcare consumer’s experience: Q&A with Craig Thomas, CEO and Co-Founder of Lucerna Health
Healthcare consumerism is a movement that recognizes the healthcare consumer as empowered to become more involved in their healthcare decisions. It defines and prioritizes...
Healthcare Innovations: How to Drive Revenue and Reduce Care Gaps While Improving Health Outcomes
The healthcare industry has been upended by the COVID-19 pandemic. While it wasn’t a foreseen or necessarily welcomed change, it has served as a...
Marketing in 2020 and Beyond: How to Close the CX Gap
The start of a new year (and a new decade) is a natural time to reflect on what happened the year before and plan...
How Personalization Improves the Healthcare Experience
With the incredible amount of changes in the healthcare system, the search continues for the best ways to improve outcomes while reducing costs. ...