Jennifer Minko
Jennifer Minko
After earning a Masters of Science in Professional Communications from Clark University, Jennifer spent several years in the insurance industry as a Casualty Claims Adjuster. She then moved into a marketing role at a small Business Intelligence firm eventually becoming their Marketing Manager. Currently, Jennifer is the Marketing Programs Manager at Neolane.
In a Minute: Unraveling the Complexity of Big Data
In March, Donald Hinman, Ph.D., the SVP of Data Strategy at Epsilon Targeting, joined Neolane for our featured webinar, "Unraveling the Complexity of Big...
Building Trade Show Buzz Through Digital Marketing
Whether you're a main sponsor, an exhibitor, or an attendee, considerable work goes into planning a trade show event. On top of that, trade...
In A Minute: Demystifying Real-Time Marketing
This past month, Rob Brosnan, Senior Analyst at Forrester Research, Inc., joined us for a webinar aimed at demystifying real-time marketing. Given the...
Definition of Traditional Marketing
With digital marketing budgets expected to continue their growth in 2013, it can be easy to get swept up in the hype and dismiss...
Why Webinars Are Still a Great Online Marketing Tool
With so many new online and digital marketing strategies emerging, it can be easy for marketers to get lost within this shiny world of...
Six Marketing Tactics We Shouldn’t Underestimate
As a marketer, it is vital to stay on top of the latest trends in consumer behavior with hopes to find new avenues to...
Are High Email Unsubscribe Rates Getting You Down? Some Best Practices to Keep Your Customers from Opting Out
Email marketers face constant challenges: acquiring email addresses, getting a customer to open an email, keeping the customer's attention, etc. Seeing unsubscribe rates climb...
Making the Most of Your Trade Show Experience
Virtual trade shows certainly have their advantages. These targeted, cost-effective events work to replicate much of the physical trade show experience, including the opportunity...
Keep the Spice In
We all know the basics of creating a webinar, but what are some ways to utilize the content you've created and keep the conversation...
Closing the Loop: NCDM, the Future of Customer Interactions and Maturing Social Marketing Practices
Attending NCDM 2010 in Miami capped off what will hopefully be recognized as a turning point in our industry. With increased attendance and...
All the Key Ingredients: Making Social Media and Tradeshows a Perfect Pairing
It seems I am constantly becoming a fan of someone's company on Facebook, linking to new organizations through LinkedIn or following others on Twitter....