Jennifer Minko

In a Minute: Unraveling the Complexity of Big Data

In March, Donald Hinman, Ph.D., the SVP of Data Strategy at Epsilon Targeting, joined Neolane for our featured webinar, "Unraveling the Complexity of Big Data: How to Harness Customer Insight to Generate Stellar Marketing Results." This webinar focused on helping marketers to better...

Building Trade Show Buzz Through Digital Marketing

Whether you're a main sponsor, an exhibitor, or an attendee, considerable work goes into planning a trade show event. On top of that, trade shows don't come cheap. To get the most out of a show, it's important to integrate your digital marketing channels...

In A Minute: Demystifying Real-Time Marketing

This past month, Rob Brosnan, Senior Analyst at Forrester Research, Inc., joined us for a webinar aimed at demystifying real-time marketing. Given the confusion around the terminology in the marketplace, Rob outlined what the term "real-time" means for marketers. He discussed how...

Definition of Traditional Marketing

With digital marketing budgets expected to continue their growth in 2013, it can be easy to get swept up in the hype and dismiss traditional marketing strategies. Digital is, in fact, a powerful marketing strategy, but traditional marketing tactics aren't going anywhere in the...

Why Webinars Are Still a Great Online Marketing Tool

With so many new online and digital marketing strategies emerging, it can be easy for marketers to get lost within this shiny world of opportunity. Mobile, social media, viral videos, and much more stand in the limelight, but webinars should be added to—or kept...

Six Marketing Tactics We Shouldn’t Underestimate

As a marketer, it is vital to stay on top of the latest trends in consumer behavior with hopes to find new avenues to reach customers and prospects to stay fresh in their minds. There are countless tips, strategies, tactics and guides available regarding...

Are High Email Unsubscribe Rates Getting You Down? Some Best Practices to Keep Your...

Email marketers face constant challenges: acquiring email addresses, getting a customer to open an email, keeping the customer's attention, etc. Seeing unsubscribe rates climb will almost always concern a marketer because, as the number of recipients dwindles, so too does the number of potential...

Making the Most of Your Trade Show Experience

Virtual trade shows certainly have their advantages. These targeted, cost-effective events work to replicate much of the physical trade show experience, including the opportunity for attendees to visit exhibit booths and interact with other attendees all while sitting in the comfort of their...

Keep the Spice In

We all know the basics of creating a webinar, but what are some ways to utilize the content you've created and keep the conversation alive after the webinar? To answer that question, I continue to use lessons I learned from the MarketingProfs Digital Marketing Forum...

Closing the Loop: NCDM, the Future of Customer Interactions and Maturing Social Marketing Practices

Attending NCDM 2010 in Miami capped off what will hopefully be recognized as a turning point in our industry. With increased attendance and a nice balance of senior level marketing professionals, the "Conference for Engaging Customers Using Data & Technology" focused on some...

All the Key Ingredients: Making Social Media and Tradeshows a Perfect Pairing

It seems I am constantly becoming a fan of someone's company on Facebook, linking to new organizations through LinkedIn or following others on Twitter. But do these actions make me any more loyal or committed to a brand? Beyond getting company news and...

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