Jim Williams

A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016

January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. To start 2017...

The Year Of The Customer Marketer: The State Of Customer Marketing In 2017

In today’s uber-competitive business landscape, a positive customer experience can often be the difference between closing a new deal or retaining a customer—more so...

The Messenger Is The Message: A New Era For B2B Content Marketing

B2B content marketing as we know it is broken. Only 30% of B2B marketers say their organizations are effective at content marketing, according to the...

Forrester Reveals New Way B2B CMOs Can Scale Company-wide Customer Obsession

CMOs know they need to get a handle on the customer experience—and fast. Without long-term engagement strategies that deliver the right content at the right...

How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce)

Never mess with the Beyhive. That was the advice of angel investor, VC, and former CMO of Hubspot, Mike Volpe, who kicked off the recent...

Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine

We’ve long talked about how advocate marketing programs drive tangible revenue—and we’re not the only ones. Analysts at Forrester and Gartner have outlined how...

Why Every Company Needs To Embrace Their Haters, According To Jay Baer

Companies are scrambling to find ways to improve the customer experience and keep their current users happy. However, many aren’t focusing on how handle the customers who turn...

Forrester: Advocate Marketing Technology Key To Customer Engagement

Today’s leading B2B technology companies have one thing in common: they’re successfully engaging their customer advocates to build their brands and drive revenue (on...

Infographic: 17 Stats About B2B Referrals You Should Know (But Probably Don’t)

Many marketers and salespeople intuitively believe that referrals are the best leads they can get, and that they generate new business more efficiently as...

How CMOs Can Build Cross-Functional Relationships & Improve The Customer Experience

Gone are the days when a great product alone defined a company. Gartner states that by 2016, 89% of all organizations will be competing...

The Relationship Between Customer Engagement, Loyalty And Revenue

Marketers know that finding ways to increase customer engagement is good for the bottom line. “Customer engagement is highly correlated to customer loyalty,” says...

Want To Be A Successful CMO? Here’s 4 Skills You Need To Have

The role of the CMO has undergone a massive transformation in just a few short years. It’s no longer about creating the next campaign,...

How To Build A Top-Notch Customer Marketing Team In Your Organization

In earlier blog posts, David Coates, Senior Customer Marketing Manager at Iron Mountain, outlined his company’s unique approach to engaging customers, along with a...

How Iron Mountain’s Customer Marketing Strategy Delivers 6-Figure Value

As more organizations realize the value and importance of having a customer-centric strategy, they are getting formal with marketing programs and initiatives tailored to...

Report: Create A Better Online Community With Advocates

Since Influitive is an advocate marketing company, we know that advocates can increase your high-quality referral leads, act as strong sales references, and contribute...

New Research: Only 6% Of Online Communities Meet Expectations

Behind every great brand is a thriving community. However, if you’re hearing crickets when you visit your company’s online community, you’re not alone. According to...

A Crucial Solution in the Attention Economy: Advocacy

Photo by @esmith_imagesThis blog was originally published on Relevance.com. Photo by @esmith_images Every day we deal with information overload, with brands vying for our attention everywhere we...

Why Marketers Ignore Your B2B Technology Pitch

Right now, we’re entering another Golden Age of Marketing. If you look at the most recent Marketing Technology LUMAscape, there are over 1,800 products...

How Marketers Can Build Trust During The Buying Process

Today’s expensive, complex B2B purchases are made by groups, not by individuals. According to the CEB, the average B2B decision-making group includes 5.4 buyers...

Move Over Leads: Customer Engagement, Retention And Advocacy Are The New Critical Contributors Impacting...

5 big trends for the future of customer marketing: New benchmark research from Influitive and Demand Metric Traditionally, customer marketing has been an under-funded, under-valued...

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