Jim Sterne
Jim Sterne
A consultant and speaker, Jim Sterne focuses on measuring the value of the web to create and strengthen customer relationships. Sterne's seven books include Social Media Metrics. Sterne produces the eMetrics Marketing Optimization Summit and is the founding president of the Web Analytics Association.
You Are Not the Target Audience
Take a good look in the mirror. What you see is not your customer base. Your customers don't live where you live, eat what...
You Don’t Have to Be Amazon.com to Target Your Emails
To take best advantage of the web, companies must proactively engage and motivate web site visitors. We can now segment web visitors using their...
Get More Value Out of a Customer-Centric Web Site
You built your web site for the ravening hoards. You worked hard to make it appeal to the widest variety of people. You tested...