A consultant and speaker, Jim Sterne focuses on measuring the value of the web to create and strengthen customer relationships. Sterne's seven books include Social Media Metrics. Sterne produces the eMetrics Marketing Optimization Summit and is the founding president of the Web Analytics Association.
Imagine my embarrassment when I didn't recognize her. It was only moderate embarrassment at first. I re-meet lots of people... again. My memory for names...
Up early, feeling refreshed. Morning run, feeling self-righteous. Play with the puppies over breakfast, feeling cheerful. Into work early – more self-righteousness. Quick check of…
Bob Thompson interviews digital marketing thought leader Jim Sterne about his new book, Social Media Metrics: How to Measure and Optimize Your Marketing Investment. Topics...
One day, somebody in the IT department downloaded a web server and created the company's first website. Eighteen months later, the marketing department discovered...
Manoj Jasra, Director of Technology at Enquiro Search Solutions posted that attention-getting article on his blog, Web Analytics World Among them? You don't want to…
People have a very narrow view of web analytics. "That's where they measure the clickthroughs and pageviews, right?" But that definition is about reporting. Reporting...