Jim Sterne

2013 in Review

I stole this blog post I was up against the Wall of Time, trying to stick to my one New Year’s Resolution: keep to a...

Predictive Analytics – He Wrote the Book

2007 was the first year the eMetrics Summit came to San Francisco after five years in Santa Barbara. It was also the first year...

Making Friends + Influencing People at the eMetrics Summit

Imagine my embarrassment when I didn't recognize her. It was only moderate embarrassment at first. I re-meet lots of people... again. My memory for names...

Lessons from the first eMetrics Executive Roundtable

I went Back to the Future and I'm here to report what I found. It was Thursday, April 18, 2013, from 9:00 until 4:00 at...

Automated Marketing – Soon

Up early, feeling refreshed. Morning run, feeling self-righteous. Play with the puppies over breakfast, feeling cheerful. Into work early – more self-righteousness. Quick check of a handful of...

Social Intercourse: How to Score Online

Klout says I'm a Klout Addict because I have visited Klout only seven times. And they want me to believe anything else they have...

Four Metrics for Social Media Marketing Success

Social media is a growing plethora of ways and means of letting people share pictures, videos, opinions and more online. Social media has become...

Marketing in the World of Social Media is About Engagement

Marketing in the world of social media is about engaging your customers and non-customers. In a broad sense, it closely relates to branding,...

Stick With Your Story

When somebody walks into my office with a spreadsheet, a chart, or a graph in their hand, my first response is to duck. In...

Let There Be Light (2003)

In the beginning, the IT department created the Web server and the server log. And darkness was upon the face of the marketing department....

Enough Hype, Time for Social Media Metrics! An Interview with Jim Sterne

Bob Thompson interviews digital marketing thought leader Jim Sterne about his new book, Social Media Metrics: How to Measure and Optimize Your Marketing Investment. Topics...

Change the Message for the Medium

Do people respond better to an offer that promises lower price, higher quality or instant delivery? Yes they do. And that's why we all...

Web Analytics 101, Stardate 11.07: Don’t Just Take Your Web Site’s Pulse. Make Your...

In the old days, we measured how quickly our web servers were serving. Speeds and feeds were what it was all about because our...

Asking the Next Question To Improve Online Customer Experience

It started with, "How many hits?" Nobody knew what a hit was, but it sounded cool. It was the Internet and on the Internet,...

Beyond Web Analytics: Measuring Web Site Success

One day, somebody in the IT department downloaded a web server and created the company's first website. Eighteen months later, the marketing department discovered...

So Many Web Analytics Tools–So Little Time

Wondering what sorts of web analytics tools are available? Wondering which ones might be worth a look? Mashable - Social Networking News - covers 50 of...

21 Reasons Why You Do NOT Need Web Analytics

Manoj Jasra, Director of Technology at Enquiro Search Solutions posted that attention-getting article on his blog, Web Analytics World Among them? You don't want to know...

Web Analytics? Customer Analytics? Business Analytics? Yes

People have a very narrow view of web analytics. "That's where they measure the clickthroughs and pageviews, right?" But that definition is about reporting. Reporting...

“Profiling Helps Us Help Our Customers”: How Microsoft Approaches Customer Analytics

Seth Romanow headed up the most impressive web analytics team I had ever met. Compaq Computer tracked every visitor click, from banner ad to...

Certifiability: Web Analytics Comes of Age

Web analytics is growing up. Omniture - one of the 800 pound gorillas of the web analytics industry, has added certification to its offerings...

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