Jim Signorelli
Jim Signorelli
Jim Signorelli is founder and CEO of ESW Partners and author of the new book, StoryBranding: Creating Stand-Out Brands Through the Power of Story. He has worked for a number of national consumer and business brands including Citibank, Kraft Foods, Burger King, Toshiba, Emerson Electric, and The American Marketing Association. Signorelli's agency has been cited as one of the fastest growing independent companies in the U.S. by Inc. Magazine for three years running and, in 2010, he was the recipient of the "Smart Leader" award given by Smart Business Magazine and U.S. Bank.
Beware the Customer King
One day, while I was attending a college introductory marketing class, the professor asked me to define "the marketing concept" in front of the...