Home Authors Posts by Jim Sullivan

Jim Sullivan

Jim Sullivan
Jim directs the advancement of enterprise loyalty at COLLOQUY, an endeavor guided by his almost 30 years of managing in marketing, strategic planning, business development, innovation, and communications. Jim also assists with COLLOQUY's loyalty workshops, seminars and conferences, and serves as an academic liaison for colleges, universities and thinking institutions performing research on Enterprise Loyalty.

Lead for Loyalty

To succeed, every leader and organization must create value, which means delivering benefits in excess of their cost and better than competing alternatives. By...

I-Networks on Overdrive

Imagine a world in which 100 million consumers became aware of and watched a 30-minute infomercial on the history and key message of your...

The Jewel in the Crown

India's Tanishq Jewelers Embraces the Whole Customer. At the height of British Imperial power in 1877, Queen Victoria took the title, "Empress of India" and...

We Have a Lot to Learn from Each Other

I have just settled into my seat on the flight back home from a week in India, the world's largest democracy and, within a...

Facebook Tops Social Networking in Brazil

As COLLOQUY has been publishing our research on loyalty around the world (two Cross-Cultural white papers and one on India, with additional coverage on...

You Gotta Believe

Lack of belief in program ROI is the mother of all pain points—as identified in a survey of our Loyalty Storm Trackers Early last Fall,...

Marriott’s Ties That Bind

Today Marriott Rewards did something you should do if you haven't already. They enticed Members like me with a significant potential reward to "like"...

Top 5 Things I Learned at DMA 2011

Here's a topline summary of what I took away from this year's DMA Conference in Boston as a quick summary of themes. 1. A Healthy...

Hard Liquor, Soft Benefits, Real Ownership

Well, it finally happened. I have my own cask of bourbon whiskey. I received the official certificate in the mail yesterday, authenticating the presence...

What the World Needs Now

When I dropped my iPhone recently, with cracked screen the only damage, I went online and scheduled a consultation at the "genius bar" at...

Breaking News: “Loyalty Programs Are Working”

The reporter of a Wall Street Journal Market Watch recapped the findings of Accenture's 2010 Global Consumer Research, the sixth in a series dating...

The Secret Driver of Loyalty

When you think about it, why is anyone loyal to any consumer brand? I mean, after all, there are SO MANY of them. Choices...

The Paradox: Loyalty Programs

I wonder if you might be one of our readers who can help me piece together a puzzle I've been wrestling with for the...

Out of Control

The world of brands and marketing crossed a threshold this past week. GAP, the iconic American retailer, reversed course and halted the relaunch of...

Would You Be Loyal to You?

The best marketers have mastered the art of getting people—specifically, customers—to change behavior. Profitably. Predictably. And consistently over time. This is a remarkable talent. I...

New Posts