Jill DychÉ

The “S” Word: Strategy Can Sabotage CRM

This article was originally published by Baseline Consulting. I always chuckle when I hear a colleague of mine recommend a "strategy session." I imagine a...

Getting Ready for CRM: A Pre-Implementation Checklist

The following was excerpted from The CRM Handbook: A Business Guide to Customer Relationship Management These days it's practically routine to pick up an industry...

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