Jill DychÉ
Jill DychÉ
Baseline Consulting
ill Dyché is a partner with Baseline Consulting, a business analytics and data integration services firm. She is the author of e-Data and The CRM Handbook (Addison Wesley) and is recognized for her articles in the trade press and her workshops on bridging the gap between business and IT.
The “S” Word: Strategy Can Sabotage CRM
This article was originally published by Baseline Consulting. I always chuckle when I hear a colleague of mine recommend a "strategy session." I imagine a...
Getting Ready for CRM: A Pre-Implementation Checklist
The following was excerpted from The CRM Handbook: A Business Guide to Customer Relationship Management These days it's practically routine to pick up an industry...