Janelle Estes
Janelle Estes
Janelle Estes has extensive expertise helping companies achieve business results through great customer experiences. As the head of the strategic research services team, Janelle leads the company vision for how to deliver action-oriented insights to UserTesting customers. Prior to UserTesting, Janelle held UX research consulting roles at Nielsen Norman Group and Forrester Research.
A Company-Wide Customer-First Obsession: A Must-Have, Not an Option
User expectations have soared in the app-driven economy. People tend to compare companies less against competitors than against their own notion of an ideal...
Apple iPhone Ads Solidify Youth Loyalty, Alienate Older Generations
Apple is known for its revolutionary and successful advertising campaigns, such as the Think Different campaign of the 1990s and the Get a Mac...
Three Ways Streaming Media Companies Can Dominate CX
Traditional cable and satellite subscriptions are quickly declining, making watching streaming video for daily entertainment the new normal. With 22 million people in the...
The Why Behind Big Banks’ Mobile App Friction
For the past five years, the largest U.S. banks have seen a gradual decline in growth of active mobile banking customers. Banks are slipping...