Home Authors Posts by Jesse Noyes

Jesse Noyes

Jesse Noyes
Jesse came to Eloqua from the newsroom trenches. As Managing Editor, it's his job to find the hot topics and compelling stories throughout the marketing world. He started his career at the Boston Herald and the Boston Business Journal before moving west of his native New England. When he's not sifting through data or conducting interviews, you can find him cycling around sunny Austin, TX.

5 B2B Brands That “Get” Storytelling

Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of...

The Signs of an Olympian Level Marketing Team

Are you one of the millions glued to your TV, watching match after match during the Olympics? There are obvious reasons to love the Olympics....

What You Must Know About Community Management

The term "community manager" no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a...

11 Infographics Marketers Should Keep Near Their Desks

Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual...

Proof Content Is Marketing’s Most Versatile Tactic

Marketers, particularly B2B marketing, rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The folks building awareness might...

The Hidden Marketing Lesson in the Citizen Journalism Movement

YouTube is now a force in the delivery and reporting of news. Any doubts about this were cleared yesterday when the Pew Project for...

Private Social Networks and the “Bathroom Moment”

Steve Jobs was an insistent man. And that trait was on full display when he was designing Pixar's headquarters and demanded that there be...

Not On Pinterest? This Chart May Change Your Mind

When it comes to fast growth, few social media networks have had a run like Pinterest. The social site, which lets you pin images...

4 Ways to Free Your Sales Team

It's July 4th, a day to celebrate freedom. It's also a day of family and friends, fireworks and flipping burgers. But if you work in...

5 Charts that Say Everything About the Tablet Market

Earlier this week, Microsoft made waves by announcing the company was entering the tablet wars. They face stiff competition from the likes of Apple,...

What Can You Learn from Social Sign-On? [GRAPHIC]

There's a good chance that if you've entered a contest online or signed up for a promotion, you've used social sign-on. Letting people access...

8 Surprisingly Simple B2B Sales Tips

B2B sales is by no means easy. It requires not only skill, but panache. But that doesn't mean everything about sales is hard. Some tips...

Your Website Only has 10 Seconds

In marketing it's hard to get attention. Turns out, it may be even harder to sustain it. Research shows that people visiting your website choose…

Why B2C and B2B Marketers Both Watch the Automotive Industry

General Motors made big news this week when they said – just ahead of Facebook's big IPO – that they were taking their $10...

Traffic from Social Referrals Is Doubling [CHART]

With Facebook's IPO this week, we thought it would be timely to look again at the share of traffic our customer's get from various...

5 Really Good Reasons LinkedIn Bought SlideShare

Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin. LinkedIn has decided to purchase...

6 Boards to Consider for Your Pinterest Brand Page

Pinterest is one of those sites where you log on for five minutes and end up staying for 45. A visual smorgasbord, the now...

David Meerman Scott: How to Break Into the News Cycle

Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes, data. Yet, many marketers struggle to...

How Sage Does Social Demand Generation

When it comes to social media plenty of companies like it, want it, can't get enough of it. But many demand generation marketers don't...

4 Ways B2B Marketers Can Take Advantage of Instagram

$1 billion. That's how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. Not bad for a company without revenue. But...

New Posts