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Author Archive | Jesse Noyes

The Social Business Shift [Infographic]

Blog post by on December 14, 2012

What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part. But what social business is truly about a “shift”, …

5 Stats You Need to Know About Online Video Marketing [Infographic]

Blog post by on December 11, 2012

Today’s infographic comes courtesy of Brainshark, Inc., the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. You can thank Brendan Cournoyer, Brainshark’s content marketing manager, for the post below. …

The 4 Mary Meeker Slides Every Marketer Should See

Blog post by on December 4, 2012

Every year, entrepreneurs, investors and businesses wait for analysis from Mary Meeker. Who is Meeker? A former securities analyst, Meeker is a venture capitalist at Kleiner Perkins Caufield & Byers. The reason her slides capture so much …

5 Charts That Could Change Your Email Marketing

Blog post by on November 29, 2012

Email is a solid part of the modern marketing mix. It’s not going anywhere. But like any practice, it can get stale, even ineffective, if you’re not trying different tactics and using fresh data. That’s why we …

20 Stats Every Modern Marketer Should See

Blog post by on November 13, 2012

If you were at Eloqua Experience last week, you probably heard a lot of stats cited. It’s inevitable. At every event we hear statistics rattled off as speakers and attendees attempt to quantify the world around them. …

The 5 Indispensable Requirements of Modern Marketing

Blog post by on November 7, 2012

“Marketing used to be pretty simple.” Not anymore. That’s how Joe Payne, Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. Everyone, as he put it, is talking about …

Is Modern Marketing an Art or Science? [Infographic]

Blog post by on November 5, 2012

You know the old lines and adages. “Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.” These are common refrains of the marketing world. It’s always been …