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Jesse Noyes

Jesse Noyes
Jesse came to Eloqua from the newsroom trenches. As Managing Editor, it's his job to find the hot topics and compelling stories throughout the marketing world. He started his career at the Boston Herald and the Boston Business Journal before moving west of his native New England. When he's not sifting through data or conducting interviews, you can find him cycling around sunny Austin, TX.

4 Essential Ingredients of a Tasty Content Marketing Campaign

There are those elements that make content great: valuable data, a conversational tone, an engaging story, perhaps some eye-catching design. Each is indispensable for bringing...

Graphic: The 3 Biggest Marketing Trends of 2012

Let me start by saying I know, you've seen dozens of lists on the most important marketing trends of the year. It's the end...

The Social Business Shift [Infographic]

What's a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all…

5 Stats You Need to Know About Online Video Marketing [Infographic]

Today's infographic comes courtesy of Brainshark, Inc., the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner....

The 4 Mary Meeker Slides Every Marketer Should See

Every year, entrepreneurs, investors and businesses wait for analysis from Mary Meeker. Who is Meeker? A former securities analyst, Meeker is a venture capitalist at...

5 Charts That Could Change Your Email Marketing

Email is a solid part of the modern marketing mix. It's not going anywhere. But like any practice, it can get stale, even ineffective, if...

20 Stats Every Modern Marketer Should See

If you were at Eloqua Experience last week, you probably heard a lot of stats cited. It's inevitable. At every event we hear statistics...

The 5 Indispensable Requirements of Modern Marketing

"Marketing used to be pretty simple." Not anymore. That's how Joe Payne, Eloqua's CEO, opened his Eloqua Experience keynote on what modern marketing is, and...

Is Modern Marketing an Art or Science? [Infographic]

You know the old lines and adages. "Marketing is a dark art." "I know half my marketing budget isn't wasted, I just don't know...

3 Reasons Why Your Paid, Owned & Earned Media Don’t Work Together

Three categories have long dominated the way marketers approach media: there's the ads you buy, the press coverage you earn, and the content you...

4 Ways to Make Your Selling More Social

Selling, some would argue, has always been social. The quickest way to exchange business cards is through a handshake, after all. But few would argue...

More Marketers Spend On Content, Fewer Know If it’s Working

This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning. The report, "B2B Content...

Everyone is Talking about Social CRM. Few are Doing It.

If your organization hasn't adopted social CRM, don't feel so bad. Most folks are in the same boat as you. Social CRM may seem like...

3 of the Biggest Challenges for Asset Management Marketers

There are common principles that define all of marketing. Who can forget the four P's, after all? But when you drill down – industry by...

Proof Event Marketing Isn’t Going Anywhere

The recession brought doom and gloom prophecies of marketing budgets slashed. One of the first things to go, many thought, was events. Surely, cheaper digital...

Two Big Problems Between Sales & Marketing – And How to Solve Them

We're all familiar with the divide between sales and marketing. The two teams should be working together, but often they feel like they're on...

Breaking: Salesforce.com Announces the Marketing Cloud. So What is It?

The long-whispered rumors are finally confirmed. The "marketing cloud", which salesforce.com has hinted at for a while, was announced today at Dreamforce '12. Salesforce laid...

5 Media Lessons Every Marketer Should Learn

Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. Yesterday, I caught...

All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks

Over the long weekend, football fans will participate in hard-fought, strategy-heavy fantasy football drafts. Some play for cash, most just want the bragging rights. It...

How to Write the Perfect B2B Blog Post

By now, blogging is far from a fringe marketing activity. 65% of B2B marketers used blogging last year, the third most popular tactic, according...

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