Jeremy Cox

Long-Tail Diamond Mine Discovered

I knew it! There's gold in them thar hills, or diamonds actually. One of our new clients took the trouble to survey their customers...

Optimizing Your Customer Portfolio: Who’s Covering Your Tail?

It makes perfect sense especially in B2B environments at least, for the 'Key Accounts' to get the lion's share of resources and focus. ...

Is It Worth It?

A good friend of mine works for one of those 'good value' companies. I daren't give you any more info than that just in...

Dehumanised Courtesy in the Call Centre

Bless their cotton socks, BT is certainly trying to make life easier for its broadband customers. I have moved home recently so as usual...

Inside Out or Outside In?

It seems to me that over the years, a lot of firms large and small have tended to adopt an 'inside out' approach to...

The “Heads-Up” Enterprise

A long time ago a friend of mine who was a bit of a techno-geek, told me that computers were essentially pretty thick. All...

Collaboration Is Critical in a Multi-Channel B2B Environment

In business-to-business markets, collaboration between sales and marketing is a major challenge. The common perception of marketing, to some extent reinforced by the growth...

Good CRM Must Have Objectives and Measurements

This article was originally published by GreaterChinaCRM Overview It is common to hear the phrase, "You get what you measure," and where CRM is concerned, measuring...

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