Jeremy Morris
Understand & Serve
Jeremy spends lots of time thinking about how agencies can grow in the new customer-powered world we live in. Strategy, focus, and digital expertise are a few important watchwords. Agencies that can check those boxes are on their way. But it's probably not enough. In this world there are two types of people. Farmers and hunters. There are many of the former and very few of the latter. But without a great hunter no agency, however smart, will grow. Jeremy helps agencies put all the pieces and right people together. Call him at 586-945 1423.
If you want your company to be known as an expert online you need to earn attention and credibility among the folks you want...
This is a really unfair post. Razorfish just published their 2010 Outlook Report. I think it's a disappointment and I'm going to tell you...
Doc Searls (he of Cluetrain Manifesto fame) has a great post up called Reputation vs Branding. His premise is that the idea of branding...
Ogilvy Public Relations Worldwide (Jeez you'd think these guys would have learned a bit about crisis management by now) still has a very pretty...
As customers and consumers become more active in social media, they're gaining access to the wealth of constantly evolving information that resides on the...
Crowdsourcing and co-creation are two major buzzwords in social media circles and for good reason. The network effect of social enables companies to engage...
One of the core beliefs that underpin Understand And Serve is the need for companies to stand for something that transcends the usual corporate...
Hello. Is there anybody in there? Just nod if you can hear me Is there anybody home? If that's a consumer asking the question they…
Last week Sir Martin Sorrell gave an interview in the WSJ India. In it he discussed his thoughts and attitudes towards social media. Money...
Strategy sets direction in which a company wants to go. The key is to develop a strategy that accounts for consumer and competitive...
Watching the Oscars last night I was struck (yet again) by the utter brilliance of Pixar. Across 17 years, 10 movies and a major (successful)...
"A relationship, I think, is like a shark. It has to constantly move forward or it dies. And what I think we got on...
One of the most exciting opportunities the web opens up for companies is the potential to use it as a publishing platform and engage...
Edelman, the world biggest PR agency, made news today with the announcement that they've hired Richard Sambrook to be Chief Content Officer and to...
Golden rules are simple in theory perhaps but much harder to put into practice – unless of course you happen to occupy the corner...
One of my favorite economics phrases (let's face it there aren't many) is 'animal spirits'. First used by John Maynard Keynes, 'animal spirits' refers...
In a recent post my colleague David discusses a critical issue to do with the shift of power between corporations and consumers. As David...
At Understand & Serve we believe the companies that win are those who understand their customers best – their needs, views and life-context –...
At Understand & Serve we believe the companies that win are those who understand their customers best – their needs, views and life-context –...
I've been reading a lot about how 2010 will be the year in which companies begin to take social media seriously – looking for...