Jeremy Morris

Building A Community Around Your Blog: Part 1

If you want your company to be known as an expert online you need to earn attention and credibility among the folks you want...

The Razorfish 2010 Outlook Report: 5 Reasons To Expect More

This is a really unfair post. Razorfish just published their 2010 Outlook Report. I think it's a disappointment and I'm going to tell you...

Brands Are Dead. Reputation Is King

Doc Searls (he of Cluetrain Manifesto fame) has a great post up called Reputation vs Branding. His premise is that the idea of branding...

Lipstick On The Pig: BP’s Teachable Moment

Ogilvy Public Relations Worldwide (Jeez you'd think these guys would have learned a bit about crisis management by now) still has a very pretty...

Cisco’s Social Strategy: Customer Engagement Isn’t Enough

As customers and consumers become more active in social media, they're gaining access to the wealth of constantly evolving information that resides on the...

3 Lessons For Successful Co-creation

Crowdsourcing and co-creation are two major buzzwords in social media circles and for good reason. The network effect of social enables companies to engage...

Social Is Useless If You Have Nothing To Say

One of the core beliefs that underpin Understand And Serve is the need for companies to stand for something that transcends the usual corporate...

Comfortably Numb: Too Many Companies Still Aren’t Listening

Hello. Is there anybody in there? Just nod if you can hear me Is there anybody home? If that's a consumer asking the question they might...

Case study: Why ad agencies make horrible marketing partners

Last week Sir Martin Sorrell gave an interview in the WSJ India. In it he discussed his thoughts and attitudes towards social media. Money...

A Spend Strategy Even Your CFO Will Love

Strategy sets direction in which a company wants to go. The key is to develop a strategy that accounts for consumer and competitive...

3 Things Every Company Can Learn From Pixar

Watching the Oscars last night I was struck (yet again) by the utter brilliance of Pixar. Across 17 years, 10 movies and a major (successful)...

Innovate Or Die (Why Corporate America Needs Great Leaders)

"A relationship, I think, is like a shark. It has to constantly move forward or it dies. And what I think we got on...

Why Companies Must Talk To Customers (And 5 Reasons Why They Don’t)

One of the most exciting opportunities the web opens up for companies is the potential to use it as a publishing platform and engage...

Three Reasons PR is Conquering Advertising

Edelman, the world biggest PR agency, made news today with the announcement that they've hired Richard Sambrook to be Chief Content Officer and to...

5 1/2 Golden Rules For Business Success

Golden rules are simple in theory perhaps but much harder to put into practice – unless of course you happen to occupy the corner...

Why America Needs Steve Jobs

One of my favorite economics phrases (let's face it there aren't many) is 'animal spirits'. First used by John Maynard Keynes, 'animal spirits' refers...

Why Companies Must Lead, Not Consumers

In a recent post my colleague David discusses a critical issue to do with the shift of power between corporations and consumers. As David...

Why Consumers Don’t Trust Companies (And What To Do About It)

At Understand & Serve we believe the companies that win are those who understand their customers best – their needs, views and life-context –...

Live Long And Prosper

At Understand & Serve we believe the companies that win are those who understand their customers best – their needs, views and life-context –...

Ten Steps To Integrate Social Media

I've been reading a lot about how 2010 will be the year in which companies begin to take social media seriously – looking for...

New Posts