Jennifer Kirkby

What Is It That Customers Value Most?

This article was originally published by GCCRM. Ask a consultant how to improve your "customer experience," and words of wisdom will flow. Ask a consultant what customers' want, and the answer may be less forthcoming. We all talk endlessly about providing customer value, but what...

Customer Experience–The Voice of the Customer

Published with the permission of the Customer Management Community . Customer feedback is kick-starting CRM programs, improving product design and enabling six sigma projects. Feedback is the petrol driving "sense and respond" organizations. But what is feedback, how do you get hold of it and,…

2005: The Year of the Customer Community

Published with the permission of MyCustomer.com. Wikis, RSS and weblogs: If you have not yet been assailed by these terms, I guarantee you will be by the end of 2005. For these social network technologies are starting to hit the collective conscience at the...

New Posts