Jeff Ogden
Jeff Ogden
Jeff Ogden (http://jeff-ogden.brandyourself.com) is President of the Tampa based Find New Customers demand generation agency. http://www.findnewcustomers.com .
Strong characters are a foundation of B2B marketing
I interviewed Brian Kardon, the CMO of Eloqua today. Very interesting discussion, but one thing is clear. A strong robust character is a key element...
Content Marketing = Sales $, otherwise, Don’t Do It
(Due to the change of domains, we re-run earlier posts with corrected links.) I find a lot of content on BtoB sellers websites. Some of...
The Marketing Dashboard imperative
Today it’s imperative that marketers have metrics on the results of their marketing spend. Not only does it allow them to prove their value,...
How Silicon Valley gets it wrong – by Guy Kawasaki
(Since we fixed the links in here and the message is so important (and brief), we wish to re-run this post.) “The most important thing...
An Open Letter to Marketing Automation Software firms – Knock It Off!
A VP of Sales at one of the marketing automation software firms shared an email yesterday. I was shocked. (Carefully edited to remove all...
B2B Marketing Key 2 (of 6) – “Entertain”
Who made the law that BtoB marketing has to be deadly dull? Seems that 9 out of 10 B2B marketing campaigns are (yawn) bloody awful.…
How to market your content – lessons from Eloqua
So you have a new white paper, e-book or other piece of content. What do you do with it now? “Post and pray” is what...
3 Key Questions All Salespeople Ask – Answered!
(Editors note: While we strive for objectivity, we also need to share with our readers that OneSource, a division of Infogroup, is client of...
My interview with NY Times best-selling author, Sharon Drew Morgen
Recently I had the pleasure of interviewing Sharon Drew Morgen, author of the new book entitled, Dirty Little Secrets: Why Sales Can’t Sell; Customers...
Salespeople want QUALITY leads! Not just names.
Check out this chart from MarketingSherpa. Salespeople don’t want leads. They want high quality leads. Almost 7 out of 10 B2B companies say Generating high...
Fixed vs. Growth Mindset
In reading the New York Times best seller Switch – How to Change Things When Change is Hard, I read about a fascinating concept...
Over 9 out of 10 businesses are DEAD WRONG. Huh?
(Editor’s Note: This post should create some controversy. Good. Telling CEO’s and VPs of Sales that they are wrong is fun.) The world of sales...
The Sad Saga of Mark Hurd
I was disappointed to hear that Mark Hurd, the Chairman and CEO of Hewlett-Packard was let go by the Board. But Mark made a...
“We need to be ‘world-class’ in demand generation”
Recently had a long chat with the Chief Marketing Officer of a $100MM software firm, Saba Software, who said those very words to me....
Tips for using online video to engage prospective buyers
With more and more having high-speed internet connection, video is huge and growing more popular all the time. (Interesting fact: If YouTube were a...
Thought Leader Interview #10 – the Leadsloth Jep Castelein
Our goal is to bring you insights from the smartest people in B2B Marketing today. I’m excited about this interview. This time we interviewed a...
The right way to hire salespeople
In writing my new white paper, the Definitive Guide to Making Quota, I had the good fortune to interview five of top sales experts: 1....
The most intimate of marketing channels – the smartphone
It’s your best friend, as well as your worst enemy. You have it with you all the time. I cannot walk the streets of Manhattan...
60 Seconds with the Fearless Competitor – Episode 7 – Content
Here’s our regular Friday show — short and sweet. Hope you enjoy it. Jeff Ogden, the Fearless Competitor, is the President of Find New...
5 Lessons a BtoB Marketer can Learn from “Breaking Bad”
Have you heard of AMC’s critically acclaimed series “Breaking Bad?” If you’re a business to business marketer, you ought to check it out. I...