Jeff Ogden
Jeff Ogden
Jeff Ogden (http://jeff-ogden.brandyourself.com) is President of the Tampa based Find New Customers demand generation agency. http://www.findnewcustomers.com .
5 Tips and Tricks to Make Your Blog ROCK!
Many bloggers struggle to create a frequently updated blog. I've even heard people say not to blog frequently because they believe you can't create...
The Importance of Trust – 4 Ways to Earn It
When you are in Sales or Marketing, you'll need to earn the trust of your prospective customers. So whether you're trying to do lead...
The big and almost free marketing initiative almost no one is doing today
What marketing initiative costs very little delivers a 20% increase in sales and is currently being used by less than one out of ten business…
Personality – The Missing Ingredient in B2B Marketing today
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Blue Ocean Strategies – as reviewed by the Fearless Competitor
“If I asked my customers what they wanted, they would have said a faster horse.” Henry Ford Blue Ocean Strategies is all about creating uncontested...
2011 Digital Marketing Trends
Love the hard data in emarketer.com content. Here’s a great Slideshare from them on key trends in 2001. 2 Key Take-Aways: Social media and mobile...
7 Keys to Successful Lead Nurturing
According to noted lead generation expert, Brian Carroll, as many as 9 out of 10 visitors to your website are not ready to buy...
Facebook vs Twitter Infographic
Very cool info graphic. Bottom line – Facebook is bigger but Twitter users are more loyal. If you are into b2b lead generation, you...
Are you wasting this simple marketing opportunity?
What do you think? This is our first ever Sunday post. Do you like to read blogs on the weekend? Is Sunday morning a...
Content Marketing Challenges in B2B Lead Generation
Look at this chart by MarketingProfs to see what the biggest challenges in B2B marketing are. When you are trying to do B2B lead...
Outsourced b2b Lead Generation gives 43% better results than In-House
Click to access the Focus Roundtable on B2B Lead Generation Using outside professionals to help your company implement B2B lead generation gives 43% better results...
The Best B2B Marketing Ideas of 2010
It's the first year of Fearless Competitor Favs – my favorite B2B marketing ideas from this past year. We'll do this each December from...
16 Marketing Terms to Ban in 2011
A good friend, Paul Dunay, who writes the popular blog Buzz Marketing for Technology once told me that B2B marketers are in an "Arms...
Pioneers, Migrants and Sellers – How Hiring Managers keep getting it wrong
Hardly a day goes by that I don't hear about a company's hiring mistake. "He had great experience and industry knowledge, but he just...
The Decline of Advertising and the Rise of Content Marketing
The folks over at Junta42 and Forrester had an interesting discussion. Here is Forrester's take-away: "The most interesting takeaway from the research is that overall...
Creators, Editors and Passive viewers
Ever wonder what kind of behavior you can expect from your audience? By the way, did you see that news video of the train station...
My Thought Leadership Interview with Eloqua
As one of the top experts in marketing lead generation, Eloqua recently invited me to share insights on the marketing automation space and they...
Inside the Mind of the B2B Buyer – New Paths to Purchase
(Editor' s note: This article is the all-time most popular article at Fearless Competitor.) Great insights presented by Genius and DemandGen Report, in the webinar...
Marketing Automation is like Skiing – need for Jumpstart
Forrester Research recently shared some interesting insights on marketing automation. The author observed that most companies who buy marketing automation load their house list...
8 Tips to Score a Meeting with a Top Executive
I actually starting writing this for our other blog, the B2B Sales Lounge. But it is such an important article, we decided to use...