Jeff Ogden
Jeff Ogden
Jeff Ogden (http://jeff-ogden.brandyourself.com) is President of the Tampa based Find New Customers demand generation agency. http://www.findnewcustomers.com .
B2B Marketing: Winning net new customers is #1 goal
for 2011 and 92% raised quotas. CSO Insights asked "How confident are you you can achieve those higher quotas?" Only 6.5% were very confident. The...
Why Leaders Don’t Learn from Success
To Learn, You Need to Fail. Let's Celebrate Failure! Love this article from Harvard Business Review on how businesses do not learn from success. They...
What’s the ONE thing I should do in B2B Lead Generation?
If there was just one thing I could do to improve the quality of sales leads, what is it? That question is at the top...
The Sorry State of Sales Leads Today
It's no fun being a B2B salesperson today They are being given an impossible task. A new study by Vorsight and The Bridge Group Inc.…
Find New Customers: B2B Marketing Simplified
Provide the right content to the right person at the right time in the right media That's the essence of lead generation programs – B2B...
The Problem with Email
Email is the lynch-pin of B2B marketing but…. What's easy and cheap also has a downside Nine in 10 (91%) US email users have subscribed…
Thought Leadership Interview #11 – Jeff Chamberlain of Aprimo
A perfect time to bring back this thought leader interview. Our goal is to bring you insights from the smartest people in B2B Marketing today....
Find New Customers: 6 Keys to B2B Marketing Success in 2011
"We want to have a great year in 2011 and grow sales, profits and market share. What should we do to ensure our success?" If...
Cold Calling is Dead. No it isn’t. Cold is dead. Calling is not.
Our client OneSource did not want to run this, but I have no such restriction on my own blog. Regarding my good friend Trish...
Unexpected – how a fresh and innovative approach can engage prospective buyers
How many times have you boarded a plane and been forced to listen to the safety announcement from a crew member? Chance are you didn't...
Social Media in B2B Lead Generation: Avaya goes social with Paul Dunay
(Editors note: Paul has recently left Avaya to become Chief Marketing Officer for a social media company. We wish Paul all the best.) Recently the...
Find New Customers: Where is the budget going in 2011?
Where are b2b marketers spending scarce dollars in 2011 to find new customers? MarketingSherpa has the answers below. Here's my take on it. If you…
How to deal with Content Challenges in your business
The #1 Problem Marketers Face Today is Their Inability to Create Engaging Content. Marketo invited me to create this as a guest post for their...
How to hire your next marketing leader
Are you looking for results from your next marketing leader? How will you know what to look for? Almost every day I see companies hiring...
5 Tips for Killer Presentations
Sorry, dear readers, but I'm on a bit of a rant. If I see one more boring PowerPoint presentation, I'm going to vomit!...
Buyer Personas are critical, Mr./Ms. CEO
Buyers personas are the foundation upon which great lead generation programs are built. (In a recent MarketingSherpa study, they found the biggest problem at B2B...
Are you ready for the 2011 social media tsunami?
Did a tweetchat last evening with the CEO of Massrelevance.com. Have you ever participated in a TweetChat meeting? If not, tune into #MarketerMonday by going...
5 Simple Ways to Open Your Blog Post With a Bang
Brian Clark of CopyBlogger penned this awesome post and I felt I had to share it with our readers. A blog is a critical...
Where to go for BtoB Sales and Marketing Insights? Check out the Eloqua Blog Tree
If you use a tool like Google Reader to check out sales and marketing blogs, you know there are a lot of good ones...
How to use great story-telling to engage prospective buyers
"Story's more powerful than the brand. I cannot emphasize this enough. Best story wins." Tom Peters (click quote to watch Tom) Seth Godin, author of...