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Jeannette Paladino

Jeannette Paladino
Jeannette Paladino is a social media writer helping organizations to build brand awareness, increase revenues, and engage employees as brand advocates on social media.

Are You Targeting the Right Blogs for Your Guest Posts?

I sympathize with the most popular bloggers, such as Chris Brogan at Copyblogger, and Darren Rowse at ProBlogger, who no doubt receive hundreds of...

Social Media Measurement and ROI Next Focus of Inc. 500, Fortune 500

For the past five years the UMass Dartmouth Center for Marketing Research has surveyed the Inc. 500 and Fortune 500 companies on their use...

Fortune 500 Increased Use of Social Media in 2012 — Twitter #1

Fortune 500 companies have increased their use of social media in 2012 to reach key constituents, according to the 5th Annual Benchmarking Study conducted...

How Not to Write a LinkedIn Invitation

Even LinkedIn can't seem to write a compelling invitation to connect. I wrote about how to write a LinkedIn invitation two years ago and it...

What Makes a CEO a Successful Leader?

The golden boy of social media is teetering on his throne. That would be Mark Zuckerberg, 28-year-old founder of facebook. Since the company went public...

Klout Announces New Scoring Model

In my previous post about having more clout with Klout, I decried the skimpiness of their scoring model. Well, Klout has just announced a...

Use Buffer to Schedule Your Tweets

Today I'm going to discuss Buffer. This seemed like a natural follow-up to last week's article about bitly, the link shortener. Sharing Made Easy Buffer…

Bitly Discloses the Best Times to Tweet and Post and Adds New Features

You're familiar with bitly aren't you? It's the service that you use to shorten a link. bitly puffer fish For example, my last post on…

A Review of BlogWorld 2012 Exhibitors

I visited the second annual BlogWorld and New Media Expo when it was held earlier this month New York's Javits Center Jeannette and Chris Brogan…

Engaging Your Employees on Social Networks

Does your company have an internal social network for employees? That was a question that my co-presenter and I asked participants in a recent HR.com...

Why Nobody Likes You

It's frustrating when you work so hard to write interesting blogs and updates to your social media sites and no one responds by "liking"...

The Reports of Blogging’s Death are Greatly Exaggerated*

Well, you'd think blogging was definitely on the way out for companies, based on a new study, 2012 Inc. 500 Social Media Update. Although USA...

LinkedIn Launches Targeted Updates and Follower Statistics

LinkedIn has matured since I joined in 2005, two years after this social network for business professionals was launched. It's added many new features...

You Want My Social Media Password? Uh, Uh. I Don’t Think So

I thought that local, state and federal agencies in the U.S. wanted to help put people back to work. As if it wasn't difficult...

The Secret to Telling a Story

I was just browsing through the McKinsey Quarterly, and stumbled upon an interview with the authors of The Dragonfly Effect, Jennifer Aaker and Andy...

6 Steps to Empower Your Employees as Brand Ambassadors

Employees are actively engaging on social networks such as twitter, facebook, LinkedIn, Google+, tumblr, Pinterest and others that seem to pop up every day....

Employee “Welcomers” are Key to Good Customer Service and Repeat Business

Companies know through research and personal experience that good customer service is the secret to retaining and attracting new customers. Yet many companies don't...

When You Don’t Have a Clue What to Write for Your Next Blog Post

If you're a blogger then you probably know about Brian Clark, founder of the popular copyblogger blog. Brian Clark He's also a successful entrepreneuer, creator…

How to Write An Email Using the Best Words in the Subject Line

With everyone's email box overflowing, how do you get someone's attention to read yours? Baydin, the company that helps you manage your email inbox,...

Make Employees Happy by Nurturing Their Social Networks

When the prestigious Harvard Business Review devotes most of an issue to happiness, you know that happiness is a serious topic. The magazine cover...

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