Jean Belanger
Jean Belanger
Currently CEO of www.cerebriai.com. After graduating (LSE), I joined Wood Gundy. I left to start a VC fund, investing in start-ups. 3 went public. After 15 years in finance, I decided to run companies rather than finance them. The first, programming tools vendor, Metrowerks CodeWarrior, built most of the software used on the Mac in the 1990s. When Metrowerks was acquired by Motorola, I was named VP Biz Dev for their semiconductor business, where I invested over $450M in M&A in 14 months. After Motorola, I started data science supply chain software and IOT pioneer, Reddwerks.
R.I.P. Cookies. Why customer experience matters more than ever
Marketing in the Internet age has seen several assumptions cast in stone: 1. Cookies: targeting and attribution has been fuelled by cookies, which were invented…
How AI can measure and lift your KPIs for customer success
We all want customer success. More sales. Better financial results. Happy customers buying our products at good margins. No, make that great margins. We...
Are We There Yet? How AI Transforms Customer Journeys into Real Results
In the realm of customer experience (CX) one of the hottest tools of the trade is the “customer journey.” In its most basic form,...
Moving beyond the Net Promoter Score
I read Khadeeja Safdar and Inti Pacheco’s recent story for The Wall Street Journal with great interest. “The Dubious Management Fad Sweeping Corporate America”...
Getting organizational buy-in for CX
We live in the 'age of the customer'. A time when your customers use whatever channel that suits them to interact with your brand....
Are Your Customers Coming Back for More?
“Would you recommend us to a friend?” The familiar Net Promoter Score (NPS). Most people are now very familiar with NPS, especially in...