Jason Swenk
Hi, I'm Jason Swenk. I started my career jumping into the Internet boom in 1999. I had a great passion for technology and marketing, so I started a digital agency. In 2011, I was lucky enough to have my agency acquired and then just 7 months later got acquired again by a public company. What a ride! "My goal of developing this content, is to provide valuable advice that provides immediate actionable steps you can do right now that will make a difference in your business. "
One of the many techniques I would use to figure out the client's budget was to play around with them. Most clients will not...
My professional goal in life is to have my companies I run to be known for delivering awesome experiences. Whether it be in...
A Blog is a discussion of information and ideas surrounding your product or service. Blogs are very powerful and allow visitors to interact with...
Marketing is about what you believe. The World is very noisy and it is hard to have people remember much about us. So we...
Defining your business and where you want to go is the most important step you do when designing a website. In most cases, people...
I was asked the other day what makes a good leader. I started thinking of three things: Vision, values and goals. The "vision" of any...
Today I was thinking about how to sell your ideas effectively. A person can have the best idea in the World, but if that...
A blog is the free sharing of information and ideas surrounding your point of view and expertise. Successful blogs allow you to connect with...
Breakdown your client base into tiers based on yearly revenue: Tier 1, 2, 3, and 4. Top 10% 11-40% 41-75% 76% + Then identify the…
Every business faces steep competition when it comes to differentiation. One area that most companies do not address is how to be more efficient;...
Search engine optimization (SEO). SEO is the process of affecting the visibility of a website in a search engine's natural or unpaid (organic) search...
In marketing a product of service, most companies market to the masses. They think a 10% conversion is acceptable. I am hear to tell...
Everyone hates long emails that are trying to sell them something. I know personally, I read the first sentence then scroll to the bottom...
Knowing your customers is key to growing your organization. As a business you want to collect as much information as you can about your...
Many organizations struggle with falling into the trap of not adapting to the changing environment. One of the many ways I have kept up...
I have not always been open to failure for most my life. I feared it. But then I realized some of the greatest things...
It appears in this day and age that customer service is a distance memory when you have issues with your internet service, phone, etc....
I have been researching ways for a while now on gauging accurate feedback from customers. Many companies use focus groups, social media data, surveys...
Most companies look at the past successes in order to determine the future next steps. There is a big problem with this thinking, since...
Recently I sold my business of 12 years where I was the CEO and I wanted to share some of the keys to my...