Jason Swenk
Jason Swenk
Hi, I'm Jason Swenk. I started my career jumping into the Internet boom in 1999. I had a great passion for technology and marketing, so I started a digital agency. In 2011, I was lucky enough to have my agency acquired and then just 7 months later got acquired again by a public company. What a ride! "My goal of developing this content, is to provide valuable advice that provides immediate actionable steps you can do right now that will make a difference in your business. "
How to Make Sure you are NOT Leaving Money on the Table in your Proposals
One of the many techniques I would use to figure out the client's budget was to play around with them. Most clients will not...
Delivering Awesomeness – 4 easy steps
My professional goal in life is to have my companies I run to be known for delivering awesome experiences. Whether it be in...
What components of a BLOG do you need?
A Blog is a discussion of information and ideas surrounding your product or service. Blogs are very powerful and allow visitors to interact with...
How to tell your story and change your company’s perception through marketing core values.
Marketing is about what you believe. The World is very noisy and it is hard to have people remember much about us. So we...
Where do you Start when Designing a Website?
Defining your business and where you want to go is the most important step you do when designing a website. In most cases, people...
What Makes a Good Leader?
I was asked the other day what makes a good leader. I started thinking of three things: Vision, values and goals. The "vision" of any...
What Made Steve Jobs the Best Presenter?
Today I was thinking about how to sell your ideas effectively. A person can have the best idea in the World, but if that...
Start Blogging for New Business – Where do I begin?
A blog is the free sharing of information and ideas surrounding your point of view and expertise. Successful blogs allow you to connect with...
Steps to determine what to focus on in attracting more profitable clients
Breakdown your client base into tiers based on yearly revenue: Tier 1, 2, 3, and 4. Top 10% 11-40% 41-75% 76% + Then identify the…
3 Tips for Automating Your Business
Every business faces steep competition when it comes to differentiation. One area that most companies do not address is how to be more efficient;...
What should be included in a SEM proposal?
Search engine optimization (SEO). SEO is the process of affecting the visibility of a website in a search engine's natural or unpaid (organic) search...
How to Get a Mass Market Success?
In marketing a product of service, most companies market to the masses. They think a 10% conversion is acceptable. I am hear to tell...
How to get a better response from your sales emails?
Everyone hates long emails that are trying to sell them something. I know personally, I read the first sentence then scroll to the bottom...
Engage Meaningfully with Customers by Integrating Your CRM and Billing System
Knowing your customers is key to growing your organization. As a business you want to collect as much information as you can about your...
How to develop innovation within your company
Many organizations struggle with falling into the trap of not adapting to the changing environment. One of the many ways I have kept up...
Famous Failures
I have not always been open to failure for most my life. I feared it. But then I realized some of the greatest things...
Customer Service is not Dead
It appears in this day and age that customer service is a distance memory when you have issues with your internet service, phone, etc....
Building Custom Loyalty through Short Pay Invoicing
I have been researching ways for a while now on gauging accurate feedback from customers. Many companies use focus groups, social media data, surveys...
Creating Innovation in the Work Place
Most companies look at the past successes in order to determine the future next steps. There is a big problem with this thinking, since...
Focus, Emotions and Failure breads Success
Recently I sold my business of 12 years where I was the CEO and I wanted to share some of the keys to my...