Janet White

Don’t Depend on Technology To Fill the Sales/Marketing Chasm

It's a common scenario. Marketing dictates to sales not only how they have to sell products but also how they have to flag orders in the company's newly-implemented CRM system so that marketing can track customer lifetime value. Marketing becomes frustrated when sales doesn't...

SME Vendor CEOs Take Note: Focus on Agility

Marc Benioff, CEO of Salesforce.com, is evangelical about his company's focus on customer service. He understands that happy customers endorse his product for free. Salesforce.com takes advantage of its hosted architecture to quickly and easily release new features and functions requested by its clients...

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