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Jana Sedivy

Jana Sedivy
Jana Sedivy is Founder and Principal of Authentic Insight, a consulting practice specializing in Voice of Customer research and strategy for B2B tech companies. Over the past 17 years, she has lived at the intersection of people and technology and holds 21 patents about how to make that interaction as smooth as possible. She helps tech companies take the guesswork out of product decisions by helping them understand their customers better, providing market insights throughout the product life cycle. She is also deeply uncool but has finally made peace with it.

Talk less, listen more

“I use this amazing music software. They know exactly what musicians need!” “I want a doctor who will listen to me and let me...

Do these metrics make me look fat?

After I had my third kid I discovered that I was fat. Not in a “do these jeans make my butt look big” way, but...

Voice of Customer programs are Like Car Maintenance and House cleaning

Just in time for "spring cleaning", my real estate agent sent me this very helpful list on how to keep a clean home. ...

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