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James McDermott

James McDermott
James McDermott is co-founder and CEO of Lytics. James was previously CEO of Storycode, a mobile software company acquired by Postano and vice president, business development at Webtrends, an analytics and optimization company.

How Data and Decisioning Technology Help Marketers Deliver What Consumers Really Want

You’re on a journey right now, whether you realize it or not. Every one of us, as a consumer, is engaged in a meaningful...

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