James Fiorda
James Fiorda
Sigma Dynamics
As director of marketing, James Fiorda is responsible for corporate positioning of Sigma Dynamics' "Proactive" solutions, including its market-leading Customer Experience Management solution. Before joining Sigma Dynamics, Fiorda held product marketing roles at PeopleSoft and E.piphany.
Real-Time Decisioning: Aligning Competing Customer Service Goals Is Not a Fairy Tale
Once upon a time, the charter of customer service was to put the customers' needs first. But it cost money. So much money, in...