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Author Archive | Jack Malcolm

Don’t Bring a Fire Hose to A Presentation

Blog post by on April 15, 2014

Have you ever attended a presentation that felt like you had to drink from a fire hose? Even worse, have you delivered one? Our minds contain a vast store of information accumulated over a lifetime of living …

What Your Listeners Don’t Care About

Blog post by on April 11, 2014

Have you ever shelled out extra money to buy your dog that special dog chow, the one in the commercial that shows the dogs enjoying the meaty flavor of flame-broiled filet mignon served on pure silver? You …

Two Simple Words that Can Mean So Much

Blog post by on April 9, 2014

Although we consultants and bloggers like to make things more complicated than they are, sometimes success boils down to very simple things. One excellent example is writing thank-you notes. I was discussing this idea with my friend, …

Don’t Avoid the Hard Questions

Blog post by on April 2, 2014

In a class I ran last week, the participants seemed to be having a harder time than usual asking their customers (actually, their colleagues playing the part of customers in role plays) the hard questions. They would …

Why You Aren’t as Clear as You Should Be

Blog post by on March 27, 2014

As I’ve written before, clarity is one of the most important factors in persuasive communication. It gives you credibility and ensures that your intent is transferred as accurately and efficiently as possible. So why can it be …

Lean Communication: Making Work Visible

Blog post by on March 22, 2014

In lean manufacturing, making work visible is about organizing work so that everyone involved is clear at all times what the status of work is, and the most important next steps are obvious. As I’ve written earlier, …

Lean Communication: Pull

Blog post by on March 21, 2014

In lean manufacturing it’s called kanban, or pull. Rather than pumping out tons of inventory in the hope that someone will buy it, the producer makes what’s needed as needed, when the customer asks for it. This …

Lean Communication: Reducing Waste

Blog post by on March 18, 2014

If value in lean communication is anything the listener wants or needs to hear, waste is any work or input that does not contribute to value. As anyone who has endured excruciatingly boring and unproductive meetings (i.e. …

Lean Communication: Delivering Maximum Value

Blog post by on March 17, 2014

In the introductory post to this series, we defined lean communication as the ability to provide maximum value with minimum waste. I’ll define Value as anything the recipient[1] wants or needs to hear and see. Speakers deliver …

Max Cred Factor #8: Outside-In Thinking

Blog post by on March 15, 2014

Although this is the ninth article of the max cred series, it probably should have been first. This one is less about technique than most of the others and more about a general approach to being credible …