Vikas Agrawal

Three Customer-Centric Ways Consultants Can Leverage Content Marketing

Content marketing has been proven to work across diverse industries. From manufacturing to retail, from sales to advertising, content marketing is often extremely effective....

GDPR Extortion: Protect Your Business and Customers

Remember what your email inbox looked like some months back, precisely the month of May?  For some time, some of my peers expected every...

Three Newer Internet Marketing Best Practices to Try

Perform a Google search for any variations of “internet marketing best practices” or “online marketing best practices” and you’ll find millions of results. Countless...

How to Use Crowdsourcing to Increase Customer Engagement and Satisfaction

Image Credit - Pixabay When Jeff Howe coined the name “crowdsourcing” in 2005, even he would hardly have believed a Google search for the word...

Reasons Why Customer Experience Sucks With Your Software

Whatever you want to accomplish, whether on the internet or with your business, there’s most likely a software to help you do it with...

Natural Disasters: How they Affect CX and What You Can Do About It

The impact of natural disasters on businesses go beyond just customer experience. But I’m sure you know that already. However, such knowledge doesn’t make...

5 Critical Components of Information Technology That Will Make or Break Your Business

Microsoft principal founder Bill Gates once said, “If your business is not on the internet, then your business will be out of business.” That...

How DevOps Can Help in Improving Customer Satisfaction

The advent of Digital Revolution has changed, not only the way people live their lives, but also the way businesses interact and reach out...

Is Building A Community Based on Your Business Okay?

Common knowledge depicts traditional business as a place where profit goes before anything else. But throughout the years, this picture has been challenged by...

Three Common Misconceptions About Customer Security

In my interaction with some business owners who have read customer security tips online, some have inadvertently picked up some misconceptions about customer security....

How Manufacturing Companies Can Improve Customer Experience

Over the years, the digital revolution has seen a rise in customers demanding a better experience from companies. The ease with which terrible experiences...

7 Reasons Why ECommerce is the Most Lucrative Investment for New Entrepreneurs

You need a venture that generates passive income if you want financial freedom — everybody knows it by now. Fortunately for you, there’s a...

5 Simple Tips for Creating Webinars that Convert and Drive Engagement

Years after the first video conference was held in the late 90s, webinars continue to be an integral part of B2B and B2C marketing...

4 Tips for Customizing your Customer Engagement Strategy for Generation Z

Featured Image Credit: Pexels Customer engagement strategists have a new challenge on their hands. Just when everyone thought they’d figured out Millennials, one of the biggest...

3 Tech Trends that will Disrupt your B2C Marketing Strategy in 2018

Early last year, the world’s biggest soft drink company, Coca-Cola scrapped its global CMO (Chief Marketing Officer) role within its ranks in one of...

When Tech Becomes the Enemy: How Tech Can Actually Ruin CX

Towards the end of last year, a curious redditor thought it wise to run some benchmarks on his iPhone 6 Plus to gauge the...

Why Customer Security is an Essential Part of Customer Experience

For physical businesses, it is essential to keep your business premises in order and protect it from thieves and other unwanted intruders. This is...

Tech in Real Estate: 3 Tips for Boosting CX using AI-Powered Tools

There’s no denying the huge impact that artificial intelligence (AI) has had on our professional and personal lives, especially over the past few years....

3 Reasons Why Customer Experience in Your eCommerce Business is Terrible

At first glance, the headline may make you want to turn away. You’re already thinking: “I handle and treat customer complaints well and effectively....

Top 4 Ways to Use Content to Shorten Your Sales Cycle

Marketing and sales must go hand in hand if you want a healthy bottom line. While the marketing front works on generating and nurturing leads,...

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