Ian Michiels

The Most Common Mistake Marketers Make on Landing Pages

The landing page, or lead capture page, is an essential tool in the marketer’s toolbox. Yet many marketers completely overlook one of the most...

How to Tell if Your Inbound Content Is Truly Engaging or Just More Noise

Everyone is clamoring for mindshare. Marketers rely heavily on digital content because it’s a highly effective way to resonate with prospects on a more...

You Wouldn’t Purchase a $300,000 Marketing Automation Solution and Not Use It

An all too common reality for companies that adopt marketing automation is that they struggle to fully embrace core functionality in the tool, even...

What an Ice Cold Shower, Behavioral Marketing, & the Silverpop Amplify Event Have in...

Last week I attended the Silverpop Amplify user conference in Atlanta. The event featured notable keynotes from Arianna Huffington, Peter Shankman, and a number...

You Are Not Tony Stark, or a Seal – Takeaways for Small Businesses from...

A funny thing happens when more than 3,000 small business owners come together to learn – it’s like adding one part gunpowder and one...

“Email Marketing Automation” – Where did that come from?

An interesting thing happened when we published the Marketing Automation and Email Marketing CheatSheets.  A massive volume of traffic was being driven by a...

The First Notable Theme from the 2014 InfusionCon Small Business Conference

I had the pleasure of spending my morning yesterday at the Infusionsoft headquarters in Phoenix, a day before the kick-off of the annual Infusionsoft...

3 Key Takeaways for Building a Business Case for Localized Marketing Automation

In my recent webinar “Building a Business Case for Localized Marketing Automation” hosted by Gleanster and Balihoo, we explored how organizations with a national...

Justifying Investments in Social Relationship Management

As the popularity of social media grows, social media channels and platforms multiply. While the importance of tapping into online social activity is clear,how...

There are 2 ways to cut through the noise on Social Media. Only one...

The Greek philosopher Epictetus once said “We have two ears and one mouth so that we can listen twice as much as we speak.”...

Important Considerations Before Investing in Marketing Automation

2014 should be a great year for marketing automation; frankly, the last two years have been great years for marketing automation. We saw multiple...

Sorting Out Key Concepts in Customer Experience Management

Last week I was working on a Deep Dive on Customer Journey Mapping. During my research, I stumbled upon an elephant in the...

Measuring the ROI of Digital Asset Management

When is a blog post not a blog post? When it's a vlog post. Enjoy this analyst vlog on Measuring the ROI of...

Scaling Digital Marketing at the Local Level

For marketers that operate in a distributed or local marketing environment (such as a national brand with a localized or distributed presence) , traditional...

Salesforce.com Announces Salesforce 1: Great Concept, Troubled Reality

This week Salesforce.com kicked off the annual Dreamforce event in San Francisco. Gleanster is in the thick of things the entire week in dozens...

Essential Skills for Analyzing Social Data

It is estimated that the average internet user spends a quarter of their time on social media sites each year. With over 400 million...

The Internet of Things Becomes the Future of Things

Last week I attended the Oracle Open World conference in San Francisco. During the opening keynote, Oracle CEO Mark Hurd talked about how...

Q3 2013 Marketing Automation Vendor Rankings

This month, Gleanster released the newest version of the Marketing Automation Gleansight Benchmark report. The report features vendor rankings across 4 different dimensions:...

Unexpected Findings from the Q3 2013 Gleanster Marketing Automation Benchmark

Last week Gleanster published a refreshed copy of the Marketing Automation Gleansight Benchmark Report. The 43 page report, which can currently be downloaded for...

Adobe Announces Plans to Acquire Neolane. Good Luck, Competition

Adobe today announced that it has entered into a definitive agreement to acquire Neolane, a privately held "conversational marketing provider" (i.e. campaign management, i.e....

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