Ian Michiels

Nuances of the WCM Competitive Landscape

The Web Content Management landscape has changed significantly over the last five years, as large vendors have acquired smaller vendors and incorporated point functionality into broader WCM suites. Despite this, the Content Management space continues to be confusing, as hundreds of vendors compete, complement,...

FLASH Vendor Rankings for Web Content Management (WCM)

How does your marketing organization determine which content and format to serve mobile customers in Western Europe? Should it be the same as the content you serve to customers and prospects in Asia? The answer most likely exists in the data from your tools...

Top Challenges with DAM in 2014

There is no doubt that DAM has become a “must have” system for the enterprise today. Nevertheless, how far you can take DAM and the value you can squeeze out of it depend on your ability to overcome significant challenges. According to our survey...

8 Compelling Business Intelligence Trends in 2014

Business Intelligence  implementations are driven by a variety of immediate business needs and long-range strategic goals. Organizations in pursuit of operational excellence are often motivated to promote data-driven decision making. Just as often, the move to establish or enhance the BI platform is driven...

2014 Digital Asset Management (DAM) Vendor Rankings Insights

The DAM market has experienced a surge recently, for several reasons. First, user demand has driven an explosion in rich media content. Companies must create exponentially higher volumes of content as they engage users across more channels and from multiple departments within the organization....

Before You Invest in Marketing Automation Software, Consider This

The last few years marked some very critical milestones for the marketing automation industry. Industry leaders Eloqua and Marketo both filed for initial public offerings, which ultimately helped validate the technology and proved that marketing automation was more than a passing fad. Then much-anticipated...

Small Business CRM Vendor Rankings According to Users

The CRM vendor landscape for Small-to-Midsize organizations includes a wide variety of solutions, including those traditionally built for enterprise organizations.  The popularity of Software-as-a-Service (SaaS) offerings and the low-cost scalability of these solutions have led many enterprise on-demand CRM providers down-market with lower-priced, and...

Local Marketing Automation Gains Momentum in 2014

Unlike many of the topics Gleanster covers, the software offerings in the Localized Marketing Automation (LMA) landscape don’t map so nicely in terms of features and capabilities across different providers. In fact, it’s entirely likely you may end up short-listing providers that rarely deal with each...

Staffing for Social Media Monitoring Success

According to the National Institute for Social Media, job posts containing the term “social media” rose by 37% from February 2013 to January 2014. While we don’t have benchmark data to indicate a compound annual growth rate over the last few years, it stands...

The Impact of the Canadian Anti-Spam Law for Dummies

As SPAM laws continue to evolve and become more restrictive, they are really only a problem for the companies that abuse digital marketing practices. When we look at our survey data, about 89% of brands still send email communications to recipients who haven’t opted...

Business Intelligence Tools Ranked by Features & Functions in 2014 BI Gleansight

The 2014 Business Intelligence Report from Gleanster Research showcases business intelligence tools ranked by four criteria: ease of use, ease of deployment, features and functions, and overall value. We asked a minimum of 8 users to provide feedback on each of these categories for...

What Defines a Good Call to Action? 5 Rules of an Effective CTA

I read something from Matt Heinz the other day that I really liked: “Content is king, context is king, conversion is the ace!” It got me thinking. Are there best practices for converting prospects in a call to action? Can I share some silver...

Is Twitter a Compelling Channel for B2B Marketing?

Twitter is one of the two most popular social media sites. As of 2013, Twitter had roughly a billion registered users, but only about 255 million users are active each month. Today China clocks in as the country with the most twitter users at...

Shocking Findings About the Perception of Lead Quality in B2B Organizations

Gleanster asked marketing and sales professionals to rate the quality of leads generated by marketing on a scale of one to five, five being highly qualified and one, not a lead. The hypothesis was that we would be able to isolate a gap between...

25 Questions You Didn’t Know Business Intelligence Could Answer for Your Business

How much data is currently available for you to analyze about your business? Too much! IBM recently estimated that in the year 2012, 2.5 quintillion bytes of data (that’s eighteen zeros) were created daily. That means by reasonable estimates about 90% of the world’s...

This Is How CMOs Should Be Embracing Inbound Marketing

The concept of inbound marketing is still a bit nebulous to the average organization. While inbound marketing tactics and content marketing continue to gain traction, it’s mostly technology providers, agencies, consultants, associations, and analyst firms that are leading the charge on driving tactical best...

What Should Sales Expect From Marketing Automation?

It’s pretty obvious at this point, “marketing” automation isn’t just for marketing – it’s a tool for optimizing the path to revenue. From a best practice standpoint Gleanster has been measuring the success of marketing automation investments against a commitment from marketing AND sales...

What’s the End Game for Inbound and Outbound Marketing?

Outbound marketing had its heyday. Back then, Mad Men got rich by telling buyers what to do (“drink this and you’re hip”) and buyers listened. Then consumers were empowered with digital and social connections and they started to wise up. Today, buyers are easily...

Catchy Misleading Titles are “Un”worthy of Your Lead Nurturing Efforts

Capturing mindshare is tough these days because there’s a TON of content and equally as many channels to consume it. Buyers are fatigued and sometimes frustrated because, as we all know, there’s actually some great content out there. But locating good content is like...

Orchestrating the Customer Journey in 2014 – Is It Easier or Harder Today?

Recently I was attending a conference and one of the delegates asked me if I thought it was easier or harder to be a marketer in 2014. Sure, there’s an array of very exciting developments happening around multi-channel communication, automation, and analytics. But do...

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