Ian Michiels
Ian Michiels is a Principal & CEO at Gleanster Research, a globally known IT Market Research firm covering marketing, sales, voice of the customer, and BI. Michiels is a seasoned analyst, consultant, and speaker responsible for over 350 published analyst reports. He maintains ongoing relationships with hundreds of software executives each year and surveys tens of thousands of industry professionals to keep a finger on the pulse of the market. Michiels has also worked with some of the world's biggest brands including Nike, Sears Holdings, Wells Fargo, Franklin Templeton, and Ceasars.
The Web Content Management landscape has changed significantly over the last five years, as large vendors have acquired smaller vendors and incorporated point functionality...
How does your marketing organization determine which content and format to serve mobile customers in Western Europe? Should it be the same as the...
There is no doubt that DAM has become a “must have” system for the enterprise today. Nevertheless, how far you can take DAM and...
Business Intelligence implementations are driven by a variety of immediate business needs and long-range strategic goals. Organizations in pursuit of operational excellence are often...
The DAM market has experienced a surge recently, for several reasons. First, user demand has driven an explosion in rich media content. Companies must...
The last few years marked some very critical milestones for the marketing automation industry. Industry leaders Eloqua and Marketo both filed for initial public...
The CRM vendor landscape for Small-to-Midsize organizations includes a wide variety of solutions, including those traditionally built for enterprise organizations. The popularity of Software-as-a-Service...
Unlike many of the topics Gleanster covers, the software offerings in the Localized Marketing Automation (LMA) landscape don’t map so nicely in terms of features and...
According to the National Institute for Social Media, job posts containing the term “social media” rose by 37% from February 2013 to January 2014....
As SPAM laws continue to evolve and become more restrictive, they are really only a problem for the companies that abuse digital marketing practices....
The 2014 Business Intelligence Report from Gleanster Research showcases business intelligence tools ranked by four criteria: ease of use, ease of deployment, features and...
I read something from Matt Heinz the other day that I really liked: “Content is king, context is king, conversion is the ace!” It...
Twitter is one of the two most popular social media sites. As of 2013, Twitter had roughly a billion registered users, but only about...
Gleanster asked marketing and sales professionals to rate the quality of leads generated by marketing on a scale of one to five, five being...
How much data is currently available for you to analyze about your business? Too much! IBM recently estimated that in the year 2012, 2.5...
The concept of inbound marketing is still a bit nebulous to the average organization. While inbound marketing tactics and content marketing continue to gain...
It’s pretty obvious at this point, “marketing” automation isn’t just for marketing – it’s a tool for optimizing the path to revenue. From a...
Outbound marketing had its heyday. Back then, Mad Men got rich by telling buyers what to do (“drink this and you’re hip”) and buyers...
Capturing mindshare is tough these days because there’s a TON of content and equally as many channels to consume it. Buyers are fatigued and...
Recently I was attending a conference and one of the delegates asked me if I thought it was easier or harder to be a...