Sven-Olof Husmark
Sven-Olof Husmark
Sven-Olof is the founder of Experify, a business consultant firm, Senior Advisor at Egain Group a pioneer in intelligent AI driven energy optimization of buildings and former CMO at Qmatic Group, a world leader in creating better customer journeys.Sven-Olof is a senior executive with demonstrated success in growing companies globally by initiating effective sales, marketing and customer service strategies.
These Unknown Insights Into Human Psychology Will Help You Design Great Customer Journeys
Ask anyone whether they like standing in line and the answer will almost invariably be ‘no’. But despite the rise of the Internet and...
How The Business With The Best Customer Focus Always Wins
It doesn’t matter whether you have a shop, a restaurant, or a bank. Without customers, your business doesn’t exist. And thanks to the ease...
The Best Ways to Promote Happy Staff and Customers for Improved CX
Customer experience and employee satisfaction are two sides of the same coin. Happy customers correlate to increased employee engagement and retention, customer service and...
Why Omnichannel Banking Matters Now More Than Ever
In 2015, the banking industry reached a tipping point. The number of people using mobile banking applications surpassed the number of customers still going...
6 Steps for Creating the Ideal Patient Experience
The Affordable Care Act (ACA) was passed formally in 2012. Since then, the emphasis on patient experience has seen a significant rise among health...
3 Key Reasons Why Seamless Customer Experiences Influence Your Brand Image
For 90% of customers, one bad experience is all it takes for them to decide to abandon a brand. There is no question –...
3 Tips To Jump Start Your Customer Experience Push This Year
There’s been a lot of talk about omnichannel structures over the past few years. As we move into 2016, clinics (like retailers, banks, and...
You’re Getting the Wrong Customer Feedback – And Too Late.
Knowing how to differentiate and personalize the customer experience requires honest feedback. Here’s how to gather it quickly and with a high response rate...
In the Spirit of Dr Seuss – A Customer Experience Holiday Poem
We are almost through the Holidays and a brand, new and exciting year is ahead of us. A year with more opportunities than ever...
One Customer Experience Tool That Will Get Significant Attention in 2016
Sometimes I get the feeling that people believe that everything in the future will happen online and all transactions will be automated without any...
Driving Omnichannel Success with Physical Cookies and Journey Insights
Over the last several years, offline retailers have seen foot traffic decline as online e-tailers experienced a sharp rise in customer traffic, yet the...
The Missed Opportunity in E-Commerce for the SME Retailer is Surprisingly the Physical Store
Resent research by the Department for Business Innovation & Skills shows that fewer than a third of UK SMEs transact online, staggering when you...
Empowering the Mobile Workforce With Wearable Technology
The mobile revolution will inevitably transform most companies business in the next decade and it will trigger a more radical transformation toward systems of...
Top 3 Mobile CX Learnings for 2016 From the Great Experience Conference
Putting mobile solutions in the hands of your workforce is a smart way to empower them to deliver better service. The era of mobile and...
3 Perspectives That Lead to the Best Possible Customer Journey
The customer journey takes someone from the initial point of contact to the final service delivery. In much the same way as when we...
Hate Tweets That Destroys Brands – How They Could Have Been Avoided
The nature of banking is changing. While traditional transactions are increasingly handled online, more complex products and services, which are often important life decisions,...
5 Customer Journey Management Applications Supporting the Modern Consumer
In today’s highly competitive business climate, being able to attract, serve and satisfy more customers is a key to success and increasing revenue. A...
How to Drive Loyalty and Better Experiences Through Personalization
Customers are no longer coming to physical stores for the selection or the prices. They can usually find better alternatives to both online. They’re...
Mobile Gaming Innovation – Enhancing Customer Journeys and Experiences
Last week the technology company Qmatic hosted their annual partner and client event in Amsterdam with 267 delegates from 50 countries. The theme of...
The Physical Web Enabling Next Generation Experiences and Seamless Journeys
Right after Apple revealed the support for iBeacons in iOS7, I together with a couple of colleagues identified a vital gap in all of...