Ilkka Huotelin

Differentiating in The Energy Retail Market with Customer Experience

Electricity and gas are some of the most commoditised products that are in the market. What one gets from the socket is of the...

Weakest links in CX chain – partners

Companies and organisations want to manage the customer experience they provide, but only few can deliver their products and services completely on their own....

To fix your shortcomings you have to know your customer

Having inferior product or service is not a goal for any company, but even the best organisation sometimes fails to deliver as planned. For...

What you sell is not what your customers buy

We often assume that what we sell is the exactly what our customers buy, but it is not often so as we will see....

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