Howard Lax, Ph.D.
Building upon a diversified background in market research, marketing and consulting, Howard is the Customer Experience Practice Lead at Directions Research. A leader in the CX arena and frequent voice at industry conferences and publications, Howard has deep experience across the spectrum of industries with both B-2-B and B-2-C clients. His writing can be found in Loyalty Management, Marketing News, 1 to 1 Media, MarketingProfs, CustomerThink, Quirks and other publications. He can be reached at [email protected]