Howard Sewell

5 Campaign Ideas for When You Have No Content

For today's B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing, customer marketing and social...

Top 10 Tips for Better Email Templates

The success of an email campaign depends on a number of variables, chief amongst them the quality of your list and the attractiveness of...

Does Offering a Free iPad Increase Webinar Registration?

It's a measure of just how saturated the Webinar landscape has become when most every email invitation includes a drawing for a free iPad...

New Report Confirms Immaturity of Most Marketing Automation Deployments

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop, offers little in the way of groundbreaking insights, but does provide plenty...

How Much Copy Do I Need On My Landing Page?

An effective landing page does two things, I would argue: 1) it validates the viewer's decision to click on whatever ad it was that...

How to Reduce Unsubscribes Using Subscription Management

I've written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather...

How Big is Too Big? One Email Offer That’s Tough to Ignore.

As any regular reader of this space will know, I am a fierce evangelist for the "sell the offer, not the product" approach to...

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed...

Webinar Invitations: Sell the Event, Not the Product

Easily the #1 mistake that tech companies make when promoting Webinars is that they forget that they're selling an event. In order for a...

Think Your Inside Sales Team Has it Covered? Think Again.

I've made the case previously in this space how one of the easiest way to gain a quick return from any investment in marketing...

Lead Scores Too High? Maybe They Need An Expiration Date.

In the early stages of a recent client engagement, it became apparent that the schema already in place to determine and assign lead scores...

Should I Remove Offer Content from My Website During a Campaign?

A client asks: "If we're planning on using a particular white paper as part of a lead generation campaign, or even for lead nurturing,...

Key to Marketing Automation Success: Process First, then Campaigns

In a phone call this week I was swapping war stories with a well-known sales and marketing consultant, who, like us, works with B2B...

7 Tips for a Successful PPC Landing Page

Where do most paid search (PPC) campaigns succeed or fail? Though it's typical for marketers to invest more time and legwork in the mechanics...

5 Best Practices You Can Borrow From This Email Campaign

There's a lot to like about the email campaign I received (image below) recently from Infusionsoft, a maker of sales and marketing automation software...

Information Kits: Packaging Offer Content for Higher Response

For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification....

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