Howard Sewell
Howard has worked in marketing for 25+ years, and is president of Spear Marketing Group, a full-service B2B marketing agency. Howard is a frequent speaker and contributor to marketing publications on topics that include demand generation, digital marketing, ABM, and marketing technology.
In follow-up to the recent 2013 Marketo Summit, the marketing team at ReachForce, a leading provider of B2B data services, sent a message to...
Hey, I get it. Demand generation is hot. It's the marketing movement of the moment. It's why demand generation managers are suddenly as common...
Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. One, a white paper...
If you took a poll of B2B marketers (see below), my guess would be that only a small percentage test email subject lines with...
A client writes:I attended a Webinar recently at which one of the speakers prescribed scheduling lead nurturing emails on different days of the week...
Studies show that responding to new sales leads promptly, literally within minutes, can have a dramatic impact on the rate at which those leads...
By now you've probably read about a momentous recent decision, and the very public reversal of that decision, made by Maker's Mark, a distiller...
Recently I was asked to contribute some thoughts to Marketo's new ebook, "The Definitive Guide to Marketing Automation." You can download a free copy...
Bonnie Crater is a five-time Vice President of Marketing, a former colleague of this blogger from our days at Oracle in the late 80s,...
You see a lot of so-called "benchmark reports" in B2B marketing circles, and most of them are, well: complete rubbish. The reason many of...
Key to designing an effective lead nurturing program is taking stock of your current lead management process. By asking the right questions, you'll not...
1. Launch a lead nurturing program. Don't get me wrong: lead nurturing is a worthy investment for most companies, but making lead nurturing a goal...
An effective email campaign has one goal and one goal only: getting the reader to respond to your campaign. This means that, in order...
Ask a group of B2B marketers whether their Websites' lead generation content (white papers, archived Webinars, case studies, videos, etc.) should be gated or...
It's that time of year again, and marketers' thoughts turn to budgeting for the next 12 months. One of the most frequent questions we're...
If the secret to success of an effective email subject line is to grab the attention of someone with a potential interest in your...
Confession: as a died-in-the-wool direct marketer, I am a branding cynic. My general attitude towards branding is summed up in the old maxim: "Branding is...
Earlier this week, San Francisco-based Demandbase announced its "Company Targeted Advertising," a new platform that allows B2B marketers to target online display advertising either...
In the process of managing search marketing campaigns for clients, we occasionally run into situations where client management is dictating that their company "own"...
According to business information provider ZoomInfo (see graphic below, further data here), more than 70 percent of business cards have one or more changes...