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Helmut Kazmaier

Helmut Kazmaier
Electrical engineering background. Seven years experience of User Centered Design and User Experience Design. Shifting focus to Customer Experience including all touch points of the customer experience chain.

Hidden Champions know (and serve) their customers better

«Hidden Champions of the 21st Century» by Hermann Simon made quite an impression on me and I want to share some insights. The book reveals...

Do you already tell your customers to go away?

From personal observations and talking to customer facing employees: Observation no. 1: Bad guys win. It appears to be a good strategy for customers to…

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