Helmut Kazmaier

Hidden Champions know (and serve) their customers better

«Hidden Champions of the 21st Century» by Hermann Simon made quite an impression on me and I want to share some insights. The book reveals success factors and strategies of companies that Simon calls Hidden Champions. Hidden Champions comply with three criteria: 1. No.1,...

Do you already tell your customers to go away?

From personal observations and talking to customer facing employees: Observation no. 1: Bad guys win. It appears to be a good strategy for customers to be inconvenient (from a company's perspective). Never accept anything that doesn't satisfy your expectations, enforce your right, complain, be loud.…

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