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Matt Heinz

Matt Heinz
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty.

How to start and win arguments online

What if you see something online and disagree? What if you need to defend your position - personally or professionally - when others think...

How to revive dormant newsletter subscribers

With any email, newsletter or nurture campaign, there's going to be a sizeable portion of your list that just doesn't respond. They don't click,...

How to (finally) measure ROI from social media

Social media is not a direct-response channel. I think we can all agree on that. But it absolutely is part of the sales funnel...

Will a pending price increase drive urgency to buy?

Yes, for some, but it's a double-edged sword. You can use pending price increases as a carrot. If you have prospects on the fence, locking...

How to more accurately measure trade show ROI

I'm a broken record about defining what success looks like up-front for any sales or marketing effort, and trade shows are no different. But...

Things to do (and not do) with your next trade show booth

At least year's Dreamforce, I picked up a number of best and worst practices from participating exhibitors (summarized here). This year's event is even...

The three social networks your company needs to build

The channels may be the same, but there are three distinct audiences and contexts you should separate and consider with a unique strategy to...

The four “other” things you can learn at your next conference

You're there to close some business, meet partners, hear speakers and network with fellow attendees. But if you look between the lines, and pay...

Why attending events in person is still so important

I'll spend the majority of this week away from the office, attending the annual Dreamforce conference. There are many reasons why this trip is...

How to make the most of conference parties and networking events

Most conference agendas include one or more parties - usually sponsored by the conference host or their sponsors and exhibiting vendors. These events are...

Anatomy of a better pre-event email

I'm attending Dreamforce this coming week, and apparently a whole lot of companies know that. Over the past two weeks, I've received literally dozens of...

Are you sure you want my business?

I get that the economy isn't great. Demand for products & services in many markets is low. But I'm convinced there's still plenty of...

How to manage your sales pipeline in 15 minutes a day

Yes, it's possible to have a healthy and active sales pipeline and still spend very little time managing it. Whether you're running a business...

What my kids are teaching me about marketing & leadership

I have a two-year-old daughter and a five-month-old son. They've changed my life, and if you're a parent too you know what I mean....

Template for defining sales lead and opportunity stages

Before you can manage your sales process, you need to know exactly what that sales process looks like. Ideally, your sales process maps to...

9 ways to keep innovation alive in your marketing organization

When your company has an existing, proven method of conducting business, it can be a struggle to keep innovation alive. But innovation is a...

Ten tips for writing a great press release

As a pseudo-news story, a press release is an important marketing tool for businesses seeking to gain publicity through the media (in addition to...

Keep an active social media presence in 15 minutes a day

Eight minutes in the morning. Seven minutes in the afternoon. That's all you need. Yes, you can spend significantly more time in your social channels...

Five questions you should ask every sales prospect

The way you ask these questions will change, of course, depending on the context and conversation. But before you can sell, even as you...

The single most important tip for greater productivity

Deal with something once. Do it the first time. Get it done and off your plate. And move on. That's it! Far easier said that...

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