Matt Heinz
Matt Heinz
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty.
What B2B marketers can learn from Super Bowl advertisers
The biggest advertising day of the year is upon us, and few Super Bowl advertisers are waiting until Sunday to launch. Most have...
You need to be a sprinter and a marathoner
Many marketers pride themselves with how quickly the move, how chaotic their days are, how many fire drills they tackle in a given workday....
Daily networking success in five easy steps
No matter what your current role or future aspirations, networking is a critical skill and should be a top priority. And as with many...
The only three sales meetings you need
Every sales organization has meetings. But are most of them worth the time? Too many sales meetings happen on a regular rhythm but without...
How to get your CEO to blog and tweet more
It's not for everybody. For many CEOs and others in leadership or influential positions, getting them to participate (if not lead) via the...
How to manage B2B brands in a response-driven culture
Especially in early-stage businesses, proactive brand management often isn't a high priority or isn't strongly/actively managed as it would be with consumer products. ...
Vendors: This is why I don’t return (most of) your calls
It's not you, it's me. The other day I listened to a sales rep's voicemail with my wife nearby. She heard me cut it off...
The opportunity and fallacy of “build it and they will come”
Many businesses, startups, entrepreneurs and even VCs & board members assume their idea, product or service is so compelling that they simply need to...
Eight keys to successful content curation
There are plenty of good, tactical guidelines out there for content curation (as well as rationales for why it's so important). But in addition...
How to make the switch from sales to marketing
Yesterday we covered several recommendations for marketing professionals making the jump to sales. But it works the other way as well. In fact, I'd...
How to make the switch from marketing to sales
I'm seeing an increasing number of marketing professionals make the leap to direct sales in recent months. It's a smart move, both for disciplined...
10 essential elements to make your content go viral
In no particular order, these elements are most often seen in content that takes on a life of itself and spreads for you. Humor Sarcasm…
How to be more social in five seconds or less
So you want to be more active in your social circles but don't have time. It takes too long to think about new...
11 B2B marketing trends to watch (or wish) for in 2012
This isn't exactly a list of predictions. Maybe it's a wish list. In either case, here's hoping that at least some of the 11...
12 New Years resolutions for business leaders
I'm sure by now your 2012 plan, budget and professional objectives are baked and ready to go. Ideally, some of those objectives are reflected...
Five reasons why inside sales is replacing field sales
This may feel redundant or obvious to those already using or managing inside sales teams, but the shift from field sales to inside sales...
Our most important sales prospecting advice for 2012
I believe THE most important sales prospecting advantage in 2012 will be understanding, finding and responding to buying signals. Not the late-stage signals...
Why you need a lead disposition process
A new lead comes in. Whether it's in response to a white paper or demo request or webinar or product inquiry, how will...
My favorite sales & marketing books from 2011
As I've done before, these don't necessarily all represent books written this year. But each were among my favorites for a combination of...
Seven steps for a successful 2012 sales kick-off meeting
Although most sales teams will have a new year kick-off meeting sometime in January, few have planned them at this point. It's the...