Home Authors Posts by Matt Heinz

Matt Heinz

Matt Heinz
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty.

Six keys to driving early customer success

One of the happiest, most satisfying times in most customer lifecycles is the moment they sign up, purchase and get started. It's at this...

Seven marketing mistakes most startups make

Marketing for a startup is different than anything you may have done before. It's different from the big-company and/or traditional marketing many executives may...

The marketing of hope

Hope may be one of the most powerful yet least-utilized marketing drivers in the world today. Make no mistake, hope drives marketing and revenue...

Six ways to evaluate social media success (and what to do right now)

One of my favorite presentations earlier this week at DemandCon was from Susan Etlinger, an analyst with the Altimeter Group. Her talk focused on...

Ten traits of a successful serial CMO

Consistently, the most successful Chief Marketing Officers in any industry exhibit the same qualities. Some have more of these qualities than others, but I've...

One thousand blog posts later, was it worth it?

This is my 1,000th blog post. For the first few years, I posted sporadically and when I had time. But for the past year,...

Six reasons cold prospects will want to take your call

Cold calling is hard enough, but it's worse when you're just dialing for dollars and going straight for the product pitch. Nobody wants to...

Six steps to launching a lead scoring program

By assigning relative point values to various customer activities and traits, you can better rank your leads and focus your marketing efforts where they...

12 ways to automate your marketing on a shoestring budget

A well-planned, proactive marketing plan is critical to the success and growth of your business. But it's also one of the first things...

Jeremy Lin’s Six Rules for Successful Selling

If you watch closely, you'll see and hear the sales lessons Jeremy Lin has for us. It's in the way he plays, the way...

Eight tips for better email subject lines

The job of an envelope in direct mail isn't to close the sale or generate a call. In most cases, the job of the...

Your acquisition costs are much higher than you think

Smart companies are measuring and focused on decreasing their new customer acquisition costs. But most companies are significantly under-calculating the true cost of acquisition. How?...

How social media can increase your event’s attendance, revenue and participation

Originally published in the Puget Sound Business Journal It was assumed just a couple years ago that in-person events, conferences and trade shows would diminish...

The five most meaningless sales metrics you’re still using

The only thing that really matters in sales is closed business, but to get there (and to help your team more predictably exceed expectations...

22 ways to show your customers you love them

It often doesn't take much to show your customers you love them. Some of the most successful, customer-centric businesses in the world – Zappos,...

Want better, faster SEO results? Start with PPC (here’s why)

Search engine optimization (SEO), of course, is all about driving a growing volume of natural search volume to your site by creating and publishing...

Five sales manager interview questions (and the answers you want to hear)

Originally published in Selling Power Magazine Want better job interview questions for your next sales manager? Below are five questions hiring managers should ask more...

How to run your business like the honey badger

More than 36 million impressions can't be wrong! And as entertaining as the original honey badger video is, he's not just about walking in...

10 reasons you’re already behind on your 2012 sales goals

You know what they say about the best-laid plans. Even if you had a great strategy, clear objectives and commonly-accepted sales goals on January...

How to organize and communicate with channel partners

Every business has partners, including a large number that are either current or prospective channels of new business. But not every partner is...

New Posts