Hannah Whittenly

Breaking Brand: How Renegade Marketeers Approach Brand Establishment

We've all been exposed to successful guerrilla marketing in one form or another. Publicity stunts, controversial messages delivered in public places, videos and social...

Phone Phobia: Why You (and Your Customers) Need Call Support

Call support is a necessary part of any successful business. Customers seeking resolutions prefer to do so via phone, as they prefer direct interaction...

Leads and Landing Pages: How Your Site Can Win or Lose You Customers

Even companies that do not make sales directly through their website could be losing customers due to a weak web presence. More consumers than...

Image Matters: Using it to Win Customers and Clients

Beauty may only be skin deep, but when it comes to a customer evaluating your business, it goes clear to the bone. What consumer...

Employee Development Strategies for Building a High-Performance Team

Without a high-performing team, your business can never truly reach its full potential. However, a phenomenal team doesn't simply materialize out of thin air....

Six Ways You Can Take Your Customer Service To The Next Level

One of the primary reasons people are drawn to their favorite brands is because of their customer service relationships. Customer service can make or...

Six Examples Where Businesses Have Turned Their Bad PR Into Better Customer Service

As businesses grow, they will generate more media attention, and sometimes it can be bad. However, not every company must suffer from a public...

Best Policies to Optimize Your Call Center Conversion Rates

Image Source: 123RF.com When operating a call center, it really is all about converting leads into sales. Consistent high volumes of conversions produce sustainable revenue...

E-Commerce Fail: 5 Ways Your Website Costs You Customers

Image Source: Shutterstock.com When a website is improperly built, optimized, and maintained, it is quickly going to turn into a money sink. By steering clear...

What Customers Expect When They Reach Out to Your Company

A business often launches by building a client base, pursuing and wooing customers who will remain loyal for years to come. Almost every customer,...

What We Can Learn About Customer Service from Zappos Shipping Program

Zappos highly successful shipping program is based on a number of customer service strategies proven to lead to customer satisfaction and loyalty. Companies that...

Five Ways to Assess and Improve Customer Satisfaction

There's no doubt that times have changed in the business world; if a customer isn't happy with your service, they’re going to let everyone...

Looking to Acquire New Customers? Focus on PR.

Public relations isn't just about advertising and promotions. As the two words suggest, it's a combination of your company’s public image and the relationship...

Five Mistakes That Your Customers Are Noticing

Every business should strive to impress customers in every way possible. In today's era of online, depersonalized commerce, merchants need to make sure they...

Against All Odds: The Importance of Always Meeting Your Customer’s Needs

It's no surprise the most successful companies in the world have one thing in common; they provide top-notch customer service and products, and achieve...

Leader in the Workplace: How to Motivate and Connect with Team Members

Image courtesy of stockimages / FreeDigitalPhotos.net Do you want to learn how to properly motivate and inspire your team members? A team is only as...

Organization and Leadership: Tools to Rise in Your Class and Career

Image courtesy of iosphere / FreeDigitalPhotos.net Successful leaders in any business or industry are expected to know how to effectively motivate others and reach preset...

The Four Types of Customer Complaints You Should Pay Attention To

Stellar customer service is the cornerstone of a successful business, right? Then why is it that so many companies are ignoring important feedback from...

How to Reach Customers in a Saturated Industry

When faced with an over-saturated industry, many small business owners and potential entrepreneurs rethink their plans to enter a new market. To make matters...

Getting Your Startup Off On The Right Foot With Your Customers

Creating a small business can be lucrative endeavor in any economic climate, but doing so is going to require some serious planning, preparation, and...

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