Greg Dorban
Greg Dorban
Greg Dorban is a Demand Generation professional helping global companies to create more opportunities. He is Head of Inbound Marketing with strategic consultation on search, social, web, conversion and content at Ledger Bennett, a specialist B2B agency.
5 ways print catalogues and publications drive demand
Far from being outdated, physical and print publications and catalogues provide a highly effective sales tool and demonstrate ROI and value. Over recent years it...
10 Biggest B2B Marketing Challenges
You're probably tired of hearing that B2B marketing is changing. Which is fine. Except it really is. So here's our view of the 10...
Top takeaways from the #B2BSummit
In the aftermath of the B2B Summit held by B2B Marketing, here are the key takeaways from the event. The event was hosted with...
5 ways Marketing Automation helps Sales Enablement
For anyone involved in selling B2B products and services today, marketing automation is just one tool that helps convert prospects to sales and helps...
How do businesses and professionals make time for social media
We all have busy days, busy lives and less time than we all want. So how do you and your companies make time for...
The great Content Marketing challenge
Why creating quality content to overcome the noise is the single greatest challenge facing Content Marketing. Over the past few decades advertisers have been concerned...
Sirius Decisions Summit summed up in tweets
In the aftermath of the Sirius Decisions Summit 2013, here is a round-up of the current state of B2B marketing and the factors driving...
What’s the point of your email?
When developing a communication or item of content, do you have an individual objective or does it just sit within campaign objectives? If your...