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Greg Heist

Greg Heist
A former marketing research practitioner for over 20 years, Greg drives the innovation strategy at Gongos as Chief Innovation Officer. From future trends to product development, he guides the company’s innovative spirit, leading the company's Innovation Think Tank and development of strategic partnerships.A prolific blogger, Greg has been a sought-after industry presenter and hosts the podcast “The Future Stir.”

Customer Centricity During Crisis: How Brands Are Being Strategically Responsive

This blog post was written in concert with my colleagues Valerie King, Content Writer, Crystle Uyeda, Senior Director, Business Development, and Susan Scarlet, Vice...

Is the Experience Frontier the New Innovation Frontier?

{Blogger's note: This piece was written in concert with my colleague Sam Herzing, Senior Delivery Manager, Gongos, Inc.} Companies are often built around creating the...

Design Thinking and the Customer-Centric Organization

"There's a reason millions of people try to solve crossword puzzles each day. Amid the well-ordered combat between a puzzler's mind and the blank...

“I Can See Clearly Now:” Calibrating Research to Understand the Whole Human

{Blogger's note: I'd like to credit and thank my colleagues Michael Francesco Alioto, PhD, Vice President, Global and Curtis Kaisner, Senior Research Strategist for...

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