Grant Stewart

Me, My Chainsaw and Marketing Automation

My neighbour and I have huge trees in yards. Not little saplings, we’re talking 25 metre monsters. And lots of them. And they drop branches. Man, what look like small branches way up there, are ginormously huge when they fall down. So, as men...

Data strangling creative? What a load of BS

“Mate, of course data is important. But it can strangle creativity – you need freedom to think about ideas….” Source: 2 weeks ago. Meeting with senior creative. Multi-award winner. Good friend. I’ve worked with some wonderfully creative people. People who so easily empathise with...

Who gets the best offers? Your most loyal or most at risk customers?

In a meeting the other day, a colleague from another agency, and respected industry person, posed the following question: "Why are we giving our best offers to our most loyal customers? They're going to stay anyway, right? Maybe we should be giving them to...

5 ways AI is changing marketing – and why you should be worried if...

photo credit: Pixabay Elon Musk, owner of SpaceX, Tesla, and the only guy more Ironman than Rob Downey Jr, worries about smart computers taking over the world. Maybe he's right, but AI (or Artificial Intelligence for those of you acronym fatigued), is already a lot...

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