Ellie English

10 fundamentals to deliver value from customer-centricity

Image by Spiro Nidelkos @ Spironidelkos.com Organisations that embrace customer-centricity outperform their peers on revenue growth 1). However, if a customer-centric strategy is not...

6 ways to measure and improve your CX strategy

Photo by Magda Ehlers from Pexels The Forester 2018 US Customer Experience (CX) index highlights organisations globally are struggling to drive improvements in CX. The...

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