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Ellie English

Ellie English
Ellie English is a Co-Founder and Director at Sirius Strategy, a boutique professional services company specialising in person-centric strategy and transformation. She has over 16 years of experience helping organisations transform each function of the business from being product-centric to customer-centric. She currently works with both Government and corporate organisations to drive transformational change from the Executive level across each area of the organisation. Ellie is also a sessional academic at the University of Technology Sydney in Australia.

Should we shift the conversation from customer-centricity to person-centricity?

Customer-centricity and employee engagement are collectively being recognised by organisations as an important strategic orientation that are key to improving business success. Yet, there is...

Net Promoter Score (NPS) – Still useful or ineffective?

Given the changes and evolution in customer experience evaluation techniques, emerging new technologies and Big Data, is NPS still an effective metric to assess the…

How to generate tangible results from your CX strategy

Image owned and sourced by inQuba Many Australian and global organisations recognise the importance of and need for effective Customer Experience (CX) and its contribution...

10 fundamentals to deliver value from customer-centricity

Image by Spiro Nidelkos @ Spironidelkos.com Organisations that embrace customer-centricity outperform their peers on revenue growth 1). However, if a customer-centric strategy is not...

6 ways to measure and improve your CX strategy

Photo by Magda Ehlers from Pexels The Forester 2018 US Customer Experience (CX) index highlights organisations globally are struggling to drive improvements in CX. The...

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