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Gerardo Dada

Gerardo Dada
Marketing Strategist, Technology Marketer, Entrepreneur, Photographer, Foodie and family guy. I have been lucky to be at the heart of the Web, Social, Mobile and Cloud revolutions working for companies like Microsoft, Rackspace, Motorola and BazaarVoice. Today I work as VP of Product Marketing and Strategy for SolarWinds a public (stock: SWI) fast-growing technology company. I enjoy sharing my thoughts on strategy, marketing and leadership.

Why Jet.com’s Strategy is Flawed

I applaud the efforts of Jet.com and its willingness to innovate in the retail space. Marc Lore, Jet’s CEO, is a very talented individual...

Is Your Leadership Team Committed to Customer Centricity?

If you ask any CEO you are most likely to hear he or she is committed to building a customer centric culture. It is...

Understanding Customers: Behavioral Psychology Becoming an Essential Skill

If you are a marketer, customer experience professional, or business strategist, you should become a behavioral scientist. When I was a couple years younger, I...

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