George Jacob
George Jacob
George is the Inbound Content Architect at PeopleMetrics and works to share insights and understanding about customer experiences.
Comcast Commits to Customer Experience (Well, After the Name-Calling)
In a tough financial stretch, the Brown family decided to cancel its Comcast cable service. And what started with a sensible budgeting decision turned...
Stop Getting in the Way of Customer Experience [and a Free Assessment]
I found a fun subreddit yesterday. It’s called Desire Path. It’s a collection of well-worn paths, typically made by people cutting corners or avoiding...
How Customer Experience Depends on Listening and Responding
I was at a conference once, riding a loud charter bus toward a free dinner. I was sitting next to a friend I hadn't...
Customer-Centric Cultures Don’t Just Happen
In the romantic view of creativity, the artist waits. Then in a flash of inspiration, the artist suddenly receives a fully formed idea. All...
What Video Games Can Teach You About Customer Experience
Okay, for the impatient, here’s the answer: Flow and Design. Great. That was easy. Still here? Alright then. Let’s dig in. Level 1: Flow…
Four Signs You’re Out of Touch with Modern Sales Strategy
Technology is shaking the foundation of sales. Remember when outbound sales used to be the state of affairs? When salespeople drove numbers with cold...
The Future of Brand and Customer Experience (Part 2 of 2)
This is the second installment of a two-part series. The first installment, A History of Brand and Customer Experience (Part 1 of 2), can be...