George Corugedo

Deploying a Customer Data Platform: 3 Tips to Ensure Successful Integration

In my last article, I discussed how customer data platforms (CDPs) are powerful tools designed to operationalize the customer data that brands already store...

The Five Most Important Characteristics of a Customer Data Platform

Customer data platforms (CDPs) are powerful tools designed to operationalize the customer data brands collect and store already. Well-deployed CDPs can seamlessly integrate information...

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